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Research papers

(Re)searching

This presentation outlines a model currently used to predict future patterns and behaviours by re-visiting existing qualitative data. The model uses inter-disciplinary approaches to research and investigation and draws from a variety of relevant...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Laura Fry, Rose Tomlins
Company: GfK
November 18, 2010
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Citation

Fry and Tomlins (2010a, November 18). (Re)searching. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/-re-searching


Research papers

From intuitive to formal cultural knowledge

As global marketing and market research efforts increasingly become centralized, one of the fallouts has been a loss of intuitive cultural knowledge that has traditionally been built into consumer insight and marketing communication by local teams...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Poonam V. Kumar, Anjali Puri
Company: KANTAR TNS Malaysia
November 18, 2010
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Citation

Kumar and Puri (2010a, November 18). From intuitive to formal cultural knowledge. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/from-intuitive-to-formal-cultural-knowledge


Research papers

The vitality of qualitative research in the era of blogs and tweeting

The research landscape has never been richer in techniques and technology, nor has there been such a bewildering choice of methods in the history of Consumer Research. For most of the past 50 years or so, the debate about alternative methods has...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alan Branthwaite, Simon Patterson
Company: QRi Consulting Ltd.
November 18, 2010
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Citation

Branthwaite and Patterson (2010a, November 18). The vitality of qualitative research in the era of blogs and tweeting. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/the-vitality-of-qualitative-research-in-the-era-of-blogs-and-tweeting


Research papers

Behavioral economics

Behavioral economics is emerging as a significantly influential insight paradigm in the UK in research and related disciplines and it poses many methodological and philosophical challenges. A key interest will be in helping to understand these...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Alex Johnston, Luke Perry
Company: Jigsaw Research
November 18, 2010
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Citation

Johnston and Perry (2010a, November 18). Behavioral economics. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/behavioral-economics


Research papers

Cooking with Goethe

Across individuals, cultures or target groups, Psychological Morphology describes how habits, emotions, visuals, products can be seen as unifying "Gestalten" (shapes) that constantly change and develop. From Goethe's Morphology of living beings via...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Kirsten Juchem, Thomas Pohne, Ramona Wehlig, Jens Lönneker
Company: Rheingold GmbH & Co. KG
November 18, 2010
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Citation

Juchem, Pohne, Wehlig and Lönneker (2010a, November 18). Cooking with Goethe. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/cooking-with-goethe


Research papers

Go deeper. Get closer. Be braver.

We live in a world of constant change. Research has often struggled to embrace change and is under increasing threat from new forms of competition. Rapid innovation is the cure, but it is difficult. This presentation suggests that the difficulty is...

Catalogue: Innovate 2010: Innovation Detonation
Author: Richard Owen
Company: Hall & Partners
November 16, 2010
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Citation

Owen, R. (2010a, November 16). Go deeper. Get closer. Be braver.. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/go-deeper-get-closer-be-braver-


Case studies

Innovation: Return to reality

This paper discusses innovation process performance in FMCG and blind spots in the classical research sequence. Using case studies, it demonstrates how a combination of relevant 'touch and feel' stimuli and behavioral research techniques can help...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Michel Ten Donkelaar, Richard Bordenave
Companies: BVA Group, Kraft Heinz Company
November 16, 2010
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Citation

Ten Donkelaar and Bordenave (2010a, November 16). Innovation: Return to reality. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/innovation-return-to-reality


Research papers

Axe skincare crowd innovation

With increasing pressure on budgets as a result of the deteriorating economic climate, brands are forced to look for new more cost effective solutions to age-old problems. This presentation will demonstrate how a combination of crowd-sourcing and...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Andrew Needham, Philippa Rose, Saul Parker
Companies: Face, Unilever
November 16, 2010
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Citation

Needham, Rose and Parker (2010a, November 16). Axe skincare crowd innovation. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/axe-skincare-crowd-innovation


Research papers

Designing innovation

The response to online surveys are facing tough competition from online games, social networking sites, micro bloging sites etc, forcing the market research fraternity to think of innovative ways to engage with the respondent. Of the activities done...

Catalogue: Innovate 2010: Innovation Detonation
Authors: Gayathri Swahar, Janardhan Swahar
Company: Nielsen
November 16, 2010
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Citation

Swahar and Swahar (2010a, November 16). Designing innovation. ANA - ESOMAR. Retrieved April 22, 2026, from


https://ana.esomar.org/documents/designing-innovation