Resources Library by ANA

Connecting with consumers

The dreaded 'f' word (fragmentation) and pressures on budgets are the only two irrefutable facts in today's uncertain world of marketing. This isn't news but there is a greater need than ever to clearly establish priorities of marketing investment....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Neerja Wable, Shivkumar Moulee

Company: KANTAR TNS Malaysia

June 4, 2006

Key performance indicators in the multi media environment

This paper provides an experimental design, where the calculation methods for the different media are used for all media and then compared. In this multimedia world, it is practical to have more key performance indicators available in order to...

Catalogue: Worldwide Multi Media Measurement 2006

Author: Bernhard Engel

June 4, 2006

Media consumption and consumer purchasing

The focus of this paper is to extend the BIGresearch Media Consumption model, connecting three key components: experiential time, simultaneous media usage and media influence on purchase decision.The outcome is a media planning model demonstrating...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block

June 4, 2006

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Donald Gloeckler, Leslie Wood, Linda Dupree

Company: Procter & Gamble

June 4, 2006

Consumer behaviour in a multi-media environment

This paper examines the nature of the market for news given the presence of multiple providers across multiple distribution channels.Do traditional media channels compete with online channels, or are they (partial) complements and potential brand...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: James H. Collins, Kathleen P. Mahoney

June 4, 2006

Finger on the pulse

This paper presents results of the first year of The Pulse, the BBC Response Panel, which delivers a measure of appreciation for the BBC's TV, Radio and Online content.Methods used to collect the measures for each medium are reviewed and business...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Nick North, Sam Smith

Companies: GfK, British Broadcasting Corporation (BBC)

June 4, 2006

A powerful mix

This paper describes the process used to create a data fusion between the Nielsen Media Research US National Peoplemeter sample and the Nielsen/NetRatings NetView panel, to create a database of TV viewing and Internet use.The paper analyzes findings...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Pete Doe, Christian Kugel

Company: Nielsen

June 4, 2006

Cows in jackets

This paper addresses the opinion and the mood of consumers towards their usage of traditional and non-traditional / 'ambient' media in 20 cities worldwide.Capturing the enthusiasm and frustration about 'good' and 'bad' advertising and the attitude...

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Daniela O. Krautsack, Thomas Aust

June 4, 2006

An ethnographic approach to consumer receptivity

This paper is based upon the findings of a qualitative research inquiring into processes of media receptivity in the face of consumers' increasingly unpredictable media usage patterns.A decisive aspect of this problem is the question of receptivity....

Catalogue: Worldwide Multi Media Measurement 2006

Authors: Sigrid Schmid, René Kaufmann

June 4, 2006