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Videos

Building a pet-friendly omnichannel marketplace (Spanish)

As pure digital-players like Amazon and Alibaba bring the online retail experience to the offline world by opening walk- in stores loaded with Artificial Intelligence that look and feel like e-commerce solutions, we can no longer believe in an...

Catalogue: Latin America 2019
Authors: Adrian Kohan, Eduardo Sanpietro
Companies: Gentedemente, Mars Wrigley
April 8, 2019
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Citation

Kohan and Sanpietro (2019a, April 08). Building a pet-friendly omnichannel marketplace (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/building-a-pet-friendly-omnichannel-marketplace-spanish-


Videos

El paso de la Habana (Portuguese)

We portrayed Roni, a young musician and dancer in Havana: his family daily routine, his presentations in the streets and his admiration and compulsion to fashion and buying clothes, shoes, cosmetics. We discovered that this kind of consumerism does...

Catalogue: Latin America 2019
Author: Laura Galecki Andrade
April 8, 2019
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Citation

Galecki Andrade, L. (2019a, April 08). El paso de la Habana (Portuguese). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/el-paso-de-la-habana-portuguese-


Videos

TV real-time engagement!

 We present a novel approach to observing the level of engagement of television audiences. We use a device that is similar to a fitness tracker to measure a physiological marker of engagement called heart rate variability (HRV). The device allowed...

Catalogue: Latin America 2019
Authors: Felix Oberholzer, Daniela Novick
April 8, 2019
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Citation

Oberholzer and Novick (2019a, April 08). TV real-time engagement!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tv-real-time-engagement-


Videos

Breaking the walls between traditional and digital marketing

This work consists of a meta-analysis compiling learnings from different advertising sales experiments that ran in Latin America between 2017 and 2018. By contrasting results of measurements performed with advertising campaigns, we aim to elucidate...

Catalogue: Latin America 2019
Authors: Caio Daier, Rebecca Azevedo
Companies: Facebook, Kantar
April 8, 2019
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Citation

Daier and Azevedo (2019a, April 08). Breaking the walls between traditional and digital marketing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/breaking-the-walls-between-traditional-and-digital-marketing-9536


Videos

How facial coding helps to optimize communication (Spanish)

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Catalina Bonnet, Massimo Sarcina
Company: Kantar
April 8, 2019
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Citation

Bonnet and Sarcina (2019a, April 08). How facial coding helps to optimize communication (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication-spanish-


Videos

Looking inside the Digi-Qual Toolbox

As a result, new digital qualitative methodologies have emerged to begin to address these and other challenges. Based on the ESOMAR Global Market Research 2018 industry report, 43% of qualitative research is conducted using online methodologies (i.e....

Catalogue: Latin America 2019
Authors: Dalila Antonacachi, Garnette Weber
Companies: Itracks, Fine
April 8, 2019
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Citation

Antonacachi and Weber (2019a, April 08). Looking inside the Digi-Qual Toolbox . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/looking-inside-the-digi-qual-toolbox-


Videos

The challenge of a global brand in unstable times (Spanish)

Consumer Mood came up in a context of regional economic crisis, seeking to provide Coca-Cola with local sensitivity without losing sight of its international status. Taking care of the rest of these aforementioned points was not part of the design,...

Catalogue: Latin America 2019
Authors: Carolina Porcari, Sabrina Scolnic
Companies: Compañia de Negocios Moiguer, The Coca-Cola Company
April 8, 2019
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Citation

Porcari and Scolnic (2019a, April 08). The challenge of a global brand in unstable times (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-challenge-of-a-global-brand-in-unstable-times-spanish-


Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019
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Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-


Research papers

How facial coding helps to optimize communication

Developing successful communication is becoming more and more difficult every day, particularly because people are exposed to an exponential number of stimuli, which makes them block out everything they do not consider relevant for their survival...

Catalogue: Latin America 2019
Authors: Massimo Sarcina, Esperanza Vallejo, Catalina Bonnet, Joaquin Tapia
Company: Kantar
April 7, 2019
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Citation

Sarcina, Vallejo, Bonnet and Tapia (2019a, April 07). How facial coding helps to optimize communication. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-facial-coding-helps-to-optimize-communication