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Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Research papers

Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sonia Pall, Neha Arora
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Pall and Arora (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux


Research papers
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Citation

Patki and Narasimha (2020a, November 02). Sustainability: Doomed if you do, doomed if you don't. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/sustainability-doomed-if-you-do-doomed-if-you-don-t


Videos

Searching for new equilibrium in a post-Covid world

Join Vandana as she addresses the 3 big shifts that will impact your brand playbook:- Digital as the gateway to the future, playing a larger role in consumers becoming self-reliant;- The new storefront - Traditional commerce now moving online;-...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Vandana Chamaria
Company: Google
November 2, 2020
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Citation

Chamaria, V. (2020a, November 02). Searching for new equilibrium in a post-Covid world. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/searching-for-new-equilibrium-in-a-post-covid-world


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Videos

Opening ESOMAR APAC 2020 Insights Festival

Opening speech to the ESOMAR APAC 2020 Insights Festival from Sandeep Arora, MRSI President, and ESOMAR Representative for India. 

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Arora, Finn Raben, Joaquim Bretcha
November 2, 2020
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Citation

Arora, Raben and Bretcha (2020a, November 02). Opening ESOMAR APAC 2020 Insights Festival. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/opening-esomar-apac-2020-insights-festival


Research papers

Are you ready to meet EVE?

Surveys are yesterday's insights technology. The future is about artificial intelligence and conversations with benefits for researchers, research buyers, consumers.  In this presentation, we look at the technology, its application and the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Garreth Chandler, Tom Caley
Company: Evolve Research
November 2, 2020
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Citation

Chandler and Caley (2020a, November 02). Are you ready to meet EVE?. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/are-you-ready-to-meet-eve-


Research papers

Integrated pricing strategy

Getting the right pricing strategy is very critical for CPG companies - more so in the alcoholic beverages (AlcoBev) category in India, because AlcoBev is a highly regulated industry subject to high taxes coupled with restrictions on distribution and...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 2, 2020
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Citation

Sainath, A. (2020a, November 02). Integrated pricing strategy. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/integrated-pricing-strategy


Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved June 18, 2025, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai