Back to basics

Date of publication: June 15, 2017


The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about Avon’s representatives, in a friendly, actionable and attractive format, without making large investments in the hiring of a new and complex study. But we have actually discovered a theme through various studies and were able to raise valuable insight from the work.

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