Resources Library by ANA

Lessons learned from Minitel for the Internet

The paper studies the marketing data and tools that can be derived from the use of Minitel in France with 14.5 million users in 1997 to define a strategy that will increase Internet usage. Minitel is a mass market success since 1983 whereas Internet...

Catalogue: The Worldwide Internet Seminar 1998

Author: Johnny Gambacorta

June 15, 1998

On-line qualitative research

This paper describes current developments in on-line focus group techniques and the applicability of such methodologies. The paper argues that while on-line focus groups have limitations in terms of their applications there are clear and common...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Daniel Coates, Matthew Froggatt

Company: Burke, Inc.

June 15, 1998

New media audience measurement

The population of the Internet’s World Wide Web users has grown at astonishing rates during the past three years in the United States. As of mid-1997 over one in five American households surfs the web. In order to realize the potential of this...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Steve Coffey, Tod Johnson

June 15, 1998

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie

Company: Nielsen

June 15, 1998

Decisive factors for the choice of holiday destinations

The knowledge of the decision-making factors and their significance in the selection of the holiday destination gives the German and foreign vacation regions the possibility of tailoring their offers towards the desires and needs of their vacationer...

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling

Author: Rainer Wohlmann

June 15, 1998

Effectiveness of television advertising exposure for packaged goods brands

This paper presents the authors’ latest experience with their X-10-D model, a rate of change model. The authors find that what was initially a retrospective monitoring and testing tool is now primarily being used for ongoing measurement of the...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Authors: James F. Donius, Michael von Gonten

June 15, 1998

The newest mousetrap: What does it catch?

The Internet is the newest methodology or mousetrap available to market researchers. Researchers disagree on how ready we are as an industry to move to on-line data collection. Questions abound about how representative the respondents we reach via...

Catalogue: The Worldwide Internet Seminar 1998

Authors: Alecia S. Helton, Roger Gates

Company: Texas Instruments

June 15, 1998

Competition and innovation in the telecommunications industry

Editorial of the papers from the seminar "Competition and innovation in the telecommunications industry".

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry

Author: ESOMAR B.V.

June 15, 1998

S.M.A.R.T.

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Gale D. Metzger

June 15, 1998