Date of publication: June 15, 1998

Author: Gale D. Metzger


Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission technology and home usage. This paper describes SMART’S achievements in core research, panel cooperation and maintenance, encoding/decoding programs tuned, quality control, and reporting software.

Gale D. Metzger


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