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S.M.A.R.T.

Date of publication: June 15, 1998

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends

Author: Gale D. Metzger

Abstract:

Created and funded by the television industry, SMART (Systems for Measuring And Reporting Television) has developed a variety of new a approaches to providing reliable audience data in the face of dramatic changes in television transmission technology and home usage. This paper describes SMART’S achievements in core research, panel cooperation and maintenance, encoding/decoding programs tuned, quality control, and reporting software.

Gale D. Metzger

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Citation

Metzger, G. D. (1998a, June 15). S.M.A.R.T. . ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/getting-close-to-youth-8365