Resources Library by ANA

Integration of research tools in the field of television analysis

In order to make theoretical considerations on integration of multiple research tools and its application to reality, the criteria of validity should be mentioned well as their mutual compatibility. This is a long and complicated matter and my...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Federico Di Chio

June 15, 1993

The application of rule induction and neural networks for television audience prediction

Rule induction and neural networks have been applied to audience data to produce promising results for understanding and predicting audience behaviour. Potential deployment designs suggest that this will be a fruitful way to assist the task of...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Mike Fitzsimons, Tom Khabaza, Colin Shearer

Company: British Broadcasting Corporation (BBC)

June 15, 1993

The category management revolution

Category Management represents a very significant new phase in the development of retail marketing & retailer/manufacturer relationships. It offers tangible benefits, and its potential is apparent to leading retailers and manufacturers alike....

Catalogue: Seminar 1993: Maximising Retail Sales In Recession

Author: Colin Buckingham

Company: Nielsen

June 15, 1993

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

June 15, 1993

Qualitative research, quantitative research, interaction, integration and linkage

The paper suggests qualitative research is due for a reappraisal and this should take place in a broad context that considers both qualitative and quantitative research. It discusses qualitative/quantitative distinction and a two-level, six- category...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Author: Peter Sampson

Company: Burke, Inc.

June 15, 1993

Quality standards in international research

The achievement of acceptable and consistent quality standards in international research is a vital topic which deserves wider debate. At present it is difficult for international research buyers and co-ordinators to know what standards and practices...

Catalogue: Seminar 1993: Marketing And International Research

Author: Carol Coutts

June 15, 1993

Salesplan

In this paper, a Decison Support System is presented that enables the decision-maker to make optimal use of existing marketing research data in the area of fast-moving consumer goods. Many valuable market data are not analyzed in depth by the...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Ole Stenvinkel Nilsson, Jørgen Kai Olsen

June 15, 1993

International qualitative research: A critical review of different approaches

This paper has been written by three practitioners who have not only co-ordinated studies all around the globe but have been co-ordinated as well, both by client companies as well as other research institutes. The approaches examined in this paper...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications

Authors: Marianne de Souza, Monika Bhaduri, Timm Sweeney

June 15, 1993

Marketing human resources in new Europe

This paper concentrates on the quintessential question of how to locate and motivate qualified management in "New Europe". New Europe is being defined as all countries of the former Eastern Bloc Nations. Hungary is used as a concrete example,...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe

Author: Hedi Vecsei

June 15, 1993