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Videos

Fear of Missing Out, Fear of Getting In

The rapid advancement of AI and generative AI has ushered in a new era of possibilities for marketers worldwide. AI's ability to analyse vast datasets, automate routine tasks and generate creative content has the potential to revolutionise marketing...

Catalogue: Congress 2024
Authors: Minh Nguyen, Mahima Surana, Munish Bhamoriya
October 1, 2024
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Citation

Nguyen, Surana and Bhamoriya (2024a, October 01). Fear of Missing Out, Fear of Getting In. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/fear-of-missing-out-fear-of-getting-in-12581


Videos

Supercharge your CSR Marketing Strategy

Orange has embarked on an innovative journey to further its CSR marketing strategy, with a particular focus on significantly reducing its carbon footprint as part of its ?Lead the Future? plan. Thanks to the strategic integration of GenAI persona...

Catalogue: Congress 2024
Authors: Mathilde Guinaudeau, Benoit Hubert, Jean Christophe Desbouvries, Stefania Simion, Isabelle Herbert Collet
October 1, 2024
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Citation

Guinaudeau, Hubert, Desbouvries , Simion and Herbert Collet (2024a, October 01). Supercharge your CSR Marketing Strategy . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/supercharge-your-csr-marketing-strategy--12607


Videos

Qual at Scale

In this fireside chat, we will dive into how AI is changing the game for Qual at Scale. Adam from The Coca-Cola Company will share how the new reality of qualitative research at scale can be a paradigm shift for global brands.  

Catalogue: Congress 2024
Authors: Adam Palenicek, Jonas Nielsen
Companies: The Coca-Cola Company , GetWhy
October 1, 2024
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Citation

Palenicek and Nielsen (2024a, October 01). Qual at Scale. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/qual-at-scale


Videos

The Insights Quest

?It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the...

Catalogue: Congress 2024
Author: Xabier Palacio
Company: ESOMAR
October 1, 2024
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Citation

Palacio, X. (2024a, October 01). The Insights Quest. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/the-insights-quest


Videos

Are Surveys Dead

With the price of surveys increasingly unsustainable, data quality still a hot topic, and the use of AI and synthetic data ever more prevalent; Cint CEO Patrick Comer poses the question: Are Surveys Dead

Catalogue: Congress 2024
Author: Patrick Comer
Company: Cint
October 1, 2024
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Citation

Comer, P. (2024a, October 01). Are Surveys Dead. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/are-surveys-dead


Videos
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Citation

Shekar and Farquhar (2024a, October 01). Elevating Young Researchers for Social Impact. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/elevating-young-researchers-for-social-impact


Videos

Back to the Future

Predicting the future for a horizon that spans beyond 10 years is a complex and uncertain task, especially in volatile times when the world is facing unprecedented challenges such as climate change, geopolitical tensions and social unrest. In this...

Catalogue: Congress 2024
Authors: Javier Camino, Giles Hedger, Laura Hurst, Mitali Menda, Benjamin Lickfett, Guy Middleton, James Randall, Harry Rokison, Alberto Romano, Mark Sandys
October 1, 2024
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Citation

Camino et al. (2024a, October 01). Back to the Future. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/back-to-the-future-12507-12557


Videos

CEO Forum

The ESOMAR Global CEO Forum is a series of meetings, webinars, discussions and programs curated by and for CEOs to facilitate collaboration, mentoring and thought leadership. For the first time, a few CEO?s from this Forum will take to the congress...

Catalogue: Congress 2024
Author:
October 1, 2024
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Citation

(2024a, October 01). CEO Forum. ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/ceo-forum


Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
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Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved October 14, 2025, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644