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Research papers

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
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Citation

Kroeff, Milanez, Dallegrave, Sainati and Cauduro (2017a, June 15). Brand semantic clustering . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/brand-semantic-clustering-


Research papers

Business in todays Latin American society

Businesses operating in Latin America's current environment face consumers who put greater pressure on companies and products to be socially responsible and healthy, but at the same time have less money to spend. This paper will examine how...

Catalogue: Latin America 2017: #IN
Author: Stephanie Landers
Company: Euromonitor International
June 15, 2017
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Citation

Landers, S. (2017a, June 15). Business in todays Latin American society. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/business-in-todays-latin-american-society-9005


Research papers

A journey to Artificial Intelligence

This article will explore: The importance of accuracy when it comes to social insights. Sentiment and semantic accuracy both need to be at least over 70%, while the dataset to be analysed needs to be clean of "noise" i.e. irrelevant posts. Failure to...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
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Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence-8999


Research papers

Successful snacks and shopper insights

This paper describes the journey of a successful portfolio reconfiguration based entirely in the understanding of the consumer and shopper. Adding complexity to the equation, this business case is about one of the most compound segments of the...

Catalogue: Latin America 2017: #IN
Authors: Juan Pablo Garcia, Jorge Andrés Mendez
Company: Synapsis
June 15, 2017
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Citation

Garcia and Mendez (2017a, June 15). Successful snacks and shopper insights . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/successful-snacks-and-shopper-insights-


Research papers

Small is beautiful...and insightful too!

In a world of ever growing changeability affecting societies' decision making, the ability to monitor behavior is becoming of increasingly necessary. When we are able to collect and monitor behaviors as near as possible to the state of events, the...

Catalogue: Latin America 2017: #IN
Authors: Orlando Riebman, Juan Chasan, Pablo Cibella
Company: StatMark Group, S.A.
June 15, 2017
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Citation

Riebman, Chasan and Cibella (2017a, June 15). Small is beautiful...and insightful too!. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/small-is-beautiful-and-insightful-too-


Research papers

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez, Arizpe, Alagon and Duhart (2017a, June 15). Social media meets Artificial Intelligence. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence


Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
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Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/back-to-basics-


Research papers

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
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Citation

Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-


Research papers

What "The Godfather" has to do with the Coca-Cola

A consigliere is an advisor who works very closely with the boss, with the unique capability of challenging the boss when needed to ensure plans are foolproof. The Infotools' consiglieres have ensured highest data quality and protocol compliance in...

Catalogue: Latin America 2017: #IN
Authors: Thomas Walker, Cecilia La Greca, Horst Feldhaeuser
Companies: Infotools, The Coca-Cola Company
June 15, 2017
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Citation

Walker, La Greca and Feldhaeuser (2017a, June 15). What "The Godfather" has to do with the Coca-Cola. ANA - ESOMAR. Retrieved September 15, 2025, from


https://ana.esomar.org/documents/what-the-godfather-has-to-do-with-the-coca-cola