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Research papers

Measuring the brand impact of search

This paper describes research undertaken to answer the questions 'What is the branding effect of search advertising and how does it compare with other media?' It is based on the measurement of the impact of search as part of a specific brand's...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Jonny Protheroe, Mark Greenstreet
Company: Dentsu Macromill Insight
May 7, 2009
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Citation

Protheroe and Greenstreet (2009a, May 07). Measuring the brand impact of search. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/measuring-the-brand-impact-of-search


Research papers

Tapping the wire

*The Wire. A five-season US police series that was a commercial broadcast failure and failed to win a major award. It has nevertheless been described by many as the greatest TV show of all time. A massive TV hit despite very low ratings - this is the...

Catalogue: WM3 2009: Change Is In The Air...
Author: Jennie Beck
Company: KANTAR TNS Malaysia
May 6, 2009
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Citation

Beck, J. (2009a, May 06). Tapping the wire. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/tapping-the-wire


Research papers

A-Ha

The ideas outlined in this paper will seek to improve the profitability, profile and value of market research agencies across Asia.The paper shows how the creation and management of online communities can move market research from being a cost centre...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Peter Harris
Company: Colmar Brunton
April 7, 2009
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Citation

Harris, P. (2009a, April 07). A-Ha. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-ha


Research papers

Doing it

This presentation reviews the results of a fascinating study finding that work experience in field or data entry improves claimed future intent to consider MR as a career. Doing it matters more than talking about it. Talking about it shifts...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Author: Caz Tebbutt Dennis
Company: Tebbutt Research
April 7, 2009
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Citation

Dennis, C. T. (2009a, April 07). Doing it. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/doing-it


Research papers

From bricolage to pho

We must continue to adapt new models as market research plays a greater role across the production and marketing chain from innovation and new product development to packaging and point of sale. Like a great chef drawing on theory, practice,...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Alison Dexter, Bach Ngoc Hieu An
Company: KANTAR TNS Malaysia
April 7, 2009
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Citation

Dexter and Hieu An (2009a, April 07). From bricolage to pho. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-bricolage-to-pho


Research papers

Research methodologies in China

A look at China, its research history and its methodologies in a world context:-Growth of the Chinese research industry, growth of internet usage and its resultant adoption of on-line research, both quantitative and qualitative.-Case studies in China...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: R. Susan Ellis, Daisy Xu, Brian Fine
Company: Ipsos MRBI
April 7, 2009
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Citation

Ellis, Xu and Fine (2009a, April 07). Research methodologies in China. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/research-methodologies-in-china


Research papers

Acting global and thinking local

The management principle `think global, act local' is a valuable guideline to be implemented in international research projects. To transform it into action, the balancing act between global and local needs has to be challenged. This is the art and...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Pei Jiu, Frank Landeck
Companies: GfK, CMI
April 7, 2009
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Citation

Jiu and Landeck (2009a, April 07). Acting global and thinking local. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/acting-global-and-thinking-local


Research papers

What does research 2.0 mean to consumers in Asia Pacific?

This is a multi-country, multi-agency, collaborative project to look at Research 2.0 in an Asian context. Key issues addressed include:Are consumers in Asia Pacific responding to co-creation and collaboration initiatives differently from consumers in...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Steve Cierpicki, Pete Cape, Shizue Vieira, Andrew Lewis, Ray Poynter
Companies: Research Now SSI, Colmar Brunton, Fem Marketing House Co. Ltd.
April 7, 2009
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Citation

Cierpicki, Cape, Vieira, Lewis and Poynter (2009a, April 07). What does research 2.0 mean to consumers in Asia Pacific?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/what-does-research-2-0-mean-to-consumers-in-asia-pacific-


Research papers

Is it time for a makeover?

With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair...

Catalogue: Asia Pacific 2009: Competing On A World Stage
Authors: Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee
Company: Nielsen
April 7, 2009
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Citation

Joshi, Ghosh, Patnaik and Mukherjee (2009a, April 07). Is it time for a makeover?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/is-it-time-for-a-makeover-