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Research reports

Qualitative research on Good News commercial

The current campaign for Good News, which has been running for approximately two years, was designed to inform consumers that Good News is a boxed chocolate assortment made up of half milk and half plain chocolates. The 'Guillotine' and 'Karate'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Good News commercial . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-good-news-commercial-


Research reports

Qualitative research on Vosene commercials

Royds Ltd. has developed two new approaches for advertising Vosene. The above three films were available with two soundtracks: 1. 'Dandruff' claims only; and 2. 'Dandruff and Conditioner' claims. The objectives of the research were to ascertain: -...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). Qualitative research on Vosene commercials. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-vosene-commercials


Research reports

Qualitative research on P.I.B. tape

The aim of this research was to investigate the market for pressure sensitive adhesive tapes in retail outlets and to test reactions to P.I.B. tape in this context. More specifically, the research was designed to: 1) Investigate retailers' reaction...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
×

Citation

, C. (1970a, July 01). Qualitative research on P.I.B. tape. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-p-i-b-tape


Research papers

A beer tasting experiment

The objective of this article is to contribute to throw some more light on the following questions: 1. Are consumers able to discriminate among different brands of a product (in this particular case, beer) when the brands are not identified?; 2 ....

Catalogue: The European Marketing Research Review 1970
Author: Jokan Arndt
June 15, 1970
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Citation

Arndt, J. (1970a, June 15). A beer tasting experiment. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/a-beer-tasting-experiment


Research papers

Market research

Present day competition forces firms to keep in constant touch with market investigations. The market is presented as something unknown and heterogeneous. In it are intermingled qualitative factors (such as tastes, habits) and quantitative factors...

Catalogue: The European Marketing Research Review 1970
Author: Luis A. Gonzales Rodrigo
June 15, 1970
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Citation

Rodrigo, L. A. (1970a, June 15). Market research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/market-research-720


Research papers

Practical consideration in market research

The aim of the paper is to summarise considerations and some precautions which would help best to evaluate the problems and the practical exercise in market research.

Catalogue: The European Marketing Research Review 1970
Author: Renzo Butazzi
June 15, 1970
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Citation

Butazzi, R. (1970a, June 15). Practical consideration in market research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/practical-consideration-in-market-research


Research papers

The role of marketing research in the pharmaceutical industry

The Marketing Research function in a multinational pharmaceutical company really divides itself into two major sectors: 1. Studies of local markets, which must be conducted in each individual country. 2. Studies of world trends, which must be carried...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Alberta R. Edwards
June 15, 1970
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Citation

Edwards, A. R. (1970a, June 15). The role of marketing research in the pharmaceutical industry . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-role-of-marketing-research-in-the-pharmaceutical-industry-


Research papers

Market research, marketing decisions and creativity

We believe it is dangerous to set research and creativity against each other, and we think it is equally wrong to omit one of these stages in decision-making.

Catalogue: The European Marketing Research Review 1970
Author: Pierre Bessis
June 15, 1970
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Citation

Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/market-research-marketing-decisions-and-creativity


Research papers

The importance of market segmentation in market research

The aim of market research is to classify the individuals into as homogeneous groups as possible according to their common features in the social structure and according to their consumer orientation and to find out the formation and workings of...

Catalogue: The European Marketing Research Review 1970
Author: Marie Strnadova
June 15, 1970
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Citation

Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research