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Market research, marketing decisions and creativity

Date of publication: June 15, 1970

Catalogue: The European Marketing Research Review 1970

Author: Pierre Bessis

Abstract:

We believe it is dangerous to set research and creativity against each other, and we think it is equally wrong to omit one of these stages in decision-making.

Pierre Bessis

Author

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Research Papers

Market research and management decisions

Catalogue: ESOMAR Congress 1964

Author: N. J. Squirrell

Company: Procter & Gamble

June 15, 1964

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Citation

Squirrell, N. J. (1964a, June 15). Market research and management decisions. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/market-research-and-management-decisions


Research Papers

Creativity on tap

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

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Citation

Nancarrow, Clark, Higgins and Oxley (2005a, February 27). Creativity on tap. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/creativity-on-tap


Research Papers

Industrial marketing and market research

Catalogue: The European Marketing Research Review 1972

Author: Philippe Enquin

 

June 15, 1972

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Citation

Enquin, P. (1972a, June 15). Industrial marketing and market research. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/industrial-marketing-and-market-research


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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Bessis, P. (1970a, June 15). Market research, marketing decisions and creativity. ANA - ESOMAR. Retrieved June 30, 2025, from


https://ana.esomar.org/documents/industrial-marketing-and-market-research