The importance of market segmentation in market research
Abstract:
The aim of market research is to classify the individuals into as homogeneous groups as possible according to their common features in the social structure and according to their consumer orientation and to find out the formation and workings of these groups; to identify the lines of communication inside and outside these groups. We speak about segmentation of the market.
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Research Papers
Market segmentation
Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: A. l. Biel
Company: Ogilvy
September 1, 1972
Research Papers
Market segmentation
Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
Research Papers
Industrial market segmentation
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
