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Videos

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don’t.Innovative approaches are required to explain the ‘intent-action gap’ and elicit levers to drive action. In...

Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Sema Sgaier, Steve Kretschmer, Ram Prasad, Tim Sweeney, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya
Company: Ipsos MRBI
June 15, 2015
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Citation

Vaish et al. (2015a, June 15). Belief, intent, action!. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/belief-intent-action--8400


Videos

Ceremony: ESOMAR Best Presentation Award

Award winner for the "Best presentation" category.

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Finn Raben
June 15, 2015
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Citation

Raben, F. (2015a, June 15). Ceremony: ESOMAR Best Presentation Award . ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/esomar-best-presentation-award-


Research reports

ESOMAR/GRBN guideline for online sample quality

This Guideline responds to those concerns by providing guidance on the operational requirements for the provision of online samples for market, opinion, and social research. It sets out methods to be used by online sample providers, buyers, and end...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
June 15, 2015
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Citation

B.V. and B.V. (2015a, June 15). ESOMAR/GRBN guideline for online sample quality . ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/esomar-grbn-guideline-for-online-sample-quality-


Research papers

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Phong Huynh, Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Huynh, Rossini, Chan, Ashok and Koehler (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/spreading-a-common-tongue-8517


Webinars

Create a sensory signature to strengthen your products and brands

Today brands elaborate strategies to create and maintain a very unique and unfailing connection with their faithful consumers. A thrilling sensory and emotional experience lived during the product usage is the most decisive key factor of the...

Catalogue: Webinars 2015
Authors: Lise Dreyfuss, Isabelle Marx
Company: Biofortis SAS
June 15, 2015
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Citation

Dreyfuss and Marx (2015a, June 15). Create a sensory signature to strengthen your products and brands. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/create-a-sensory-signature-to-strengthen-your-products-and-brands


Videos

The first neuro against smoking (NAS) project in UAE

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience....

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Fatima El-Khatib
Company:
June 15, 2015
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Citation

El-Khatib, F. (2015a, June 15). The first neuro against smoking (NAS) project in UAE. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-first-neuro-against-smoking-nas-project-in-uae


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

Innovation inspiration from the World Without Web (wWw)

Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage
Companies: ORC International Ltd, Toluna
June 15, 2015
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Citation

Tan et al. (2015a, June 15). Innovation inspiration from the World Without Web (wWw). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/innovation-inspiration-from-the-world-without-web-www-


Videos

Segments, home run sometimes they strike but they won't complete the run’

The potential power of consumer segmentation seldom is unleashed due to incomplete internal buy-in across departments. This paper showcases an approach used to drive high actionability, taking a consumer journey from basic usage, lifestyle and...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Rania Omar, Sarah Kambiz
Company: Nielsen
June 15, 2015
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Citation

Omar and Kambiz (2015a, June 15). Segments, home run sometimes they strike but they won't complete the run’. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/segments-home-run-sometimes-they-strike-but-they-won-t-complete-the-run-