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Research papers
2020
Qualitative research at the Creation Center is adding long term strategic value through creating insights based future scenarios and ideating on new product and service concepts. These scenarios allow the decision makers to build their product...
Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Author: Annette Boehmer
November 8, 2012
Research papers
Research goes mobile
Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
Research papers
Uncovering hidden triggers of user generated content engagement
Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Christian Kugel, Curtis Frazier, Joseph D. Blechman
Companies: AOL, Probit Research
November 6, 2012
Research papers
Understanding the complexity of varied devices for taking surveys
What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Charles Pearson, Lindsay Veling, Misha Tsvelik, Kalle Backlund, Sandra Jehoel
November 6, 2012
Research papers
Impact of 3D objects in mobile market research
Mobile technology was harnessed in this study to place the respondent in a real shopping environment to make choices of placing new virtual 3D beverage products in a real life environment in real time. The decisions and choices the users made were...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Author: Navin Williams
November 6, 2012
Research papers
Reality check in the digital age
The era of the long and drawn out survey is drawing to an end. In the digital age, we can no longer afford to waste time asking irrelevant questions. attention spans are short and new research methodologies such as mobile simply cannot support long...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jan Hofmeyr, Alice Louw
Company: KANTAR TNS Malaysia
November 6, 2012
Research papers
Holland 2.0
In the last few years, organisations have realised the potential that social media offers as a way of communicating their messages and helping to deliver their marketing strategies. equally, we as researchers have been focused on the potential of...
Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Jos Vink, Anke ten Velde, Marieke Politiek
Company: Blauw Research
November 6, 2012
Research papers
