Abstract:
What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their various devices, yet online surveys are not necessarily entirely compatible across these devices. When surveys do not work on these alternative devices, no doubt respondents are frustrated and either cannot complete these surveys or enter data that is of poor quality. Further, when respondents experience this frustration, they are less likely to participate the next time they are invited.
This could also be of interest:
Research Papers
Designing bonsai surveys
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Author: Jon Puleston
 
May 13, 2014
Research Papers
Marketing research in complexity
Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Akin Alyanak, Erkani Keyman
 
September 22, 2002
Research Papers
Watching the devices
Catalogue: Congress 2015: Revelations
Authors: Robert Ellis, Martin Greenbank
Company: COG Research Ltd.
October 1, 2015
