Understanding the complexity of varied devices for taking surveys

Date of publication: November 6, 2012

Abstract:

What happens when different devices are used to access and complete online surveys is examined in this presentation. As smart phones and tablets become increasingly popular, respondents are attempting to participate in online surveys with their various devices, yet online surveys are not necessarily entirely compatible across these devices. When surveys do not work on these alternative devices, no doubt respondents are frustrated and either cannot complete these surveys or enter data that is of poor quality. Further, when respondents experience this frustration, they are less likely to participate the next time they are invited.

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