Abstract:
Social functionality has transformed the online news category. sharing via social networks and adding comments to articles creates a new dimension to how people experience current events. For example, readers generate six million comments every month on the Huffington Post, making it among the most social content sites on the internet. What has been missing to date is an understanding of how comments enhance or detract from the readers' experiences. to illuminate this void, this research used a ratings-based conjoint to disentangle 16 various attributes of user comments to create a standard measure for their marginal utility. This structure was then used to create a composite index of major news sites to determine the composition, and ultimately, the user value of each sites' comment base.
This could also be of interest:
Research Papers
The science of engagement
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer
 
May 19, 2016
Research Papers
Uncovering hidden consumer truths
Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
 
August 22, 2017
Videos
The science of engagement
Catalogue: Asia Pacific 2016: Get Connected!
Authors: Andrew Tenzer, Sally Wu, Patrick Fagan
 
June 15, 2016
