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Videos

The new rules of attraction

Entrepreneurship is the Millennial ambition. Record numbers of Millennials are starting their own business and governments around the world are accelerating this trend, supporting start-ups in the attempt to drive growth. So, the game is changing,...

Catalogue: Congress 2015: Revelations
Author: Samantha Bond
Company: Northstar Research
June 15, 2015
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Citation

Bond, S. (2015a, June 15). The new rules of attraction. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-new-rules-of-attraction


Videos

Revealing favela & luxury (Portuguese)

Brazil has gone through a strong process of technology & digital inclusion and women's empowerment. The huge social contrasts still exist and make us believe there are two unconnected extremes: luxury and favelas. Qualibest and LG propose to...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Daniela Malouf, Barbara Toscano, Hilaine Yacooub
Company: Qualibest.com assessoria e Servicos em Internet Ltda
June 15, 2015
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Citation

Malouf, Toscano and Yacooub (2015a, June 15). Revealing favela & luxury (Portuguese). ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/revealing-favela-luxury-portuguese-


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Videos

Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015
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Citation

Raben, Cravenetya and Pai (2015a, June 15). Ceremony: Best Paper Award APAC 2015. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/best-paper-award-apac-2015


Videos

The economics of revelation

The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where...

Catalogue: Congress 2015: Revelations
Author: Susan Hayes Culleton
June 15, 2015
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Citation

Hayes Culleton, S. (2015a, June 15). The economics of revelation. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-economics-of-revelation


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Videos

Mobile messaging apps: 800+ million captive consumers for real time insight

MMR Research & MobileMeasure Consulting partnered together to understand the research impact of messaging mobile apps in China. The study helped us understand how WeChat & other instant messaging apps can provide a cost-effective and fast...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mark Sismey, Navin Williams, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Sismey, Williams, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight-


Videos

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dan Foreman, Kyle Henderson
June 15, 2015
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Citation

Foreman and Henderson (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/moving-boldly-into-the-future


Videos

Reinventing convenience store food

Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store...

Catalogue: Congress 2015: Revelations
Authors: Alyssa Milton, John Berenyi
June 15, 2015
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Citation

Milton and Berenyi (2015a, June 15). Reinventing convenience store food. ANA - ESOMAR. Retrieved September 01, 2025, from


https://ana.esomar.org/documents/reinventing-convenience-store-food