Abstract:
Halfway through implementing the research recommendations, 7-Eleven has already achieved +17% gross profit, +25% sales volume, and +18% sales value for Food on the Go (FotG). Brand image also improved significantly and the first new-design store doubled FotG sales value (like for like stores). Additional research-based NPD, packaging and advertising, to be launched in June, will likely increase performance further. The 4-stage shopper-focused study used innovative qualitative, rigorous quantitative and controlled experiments to uncover surprising yet usable attitudes and behaviours to FotG. Shopper-generated videos illustrated the keys to optimising range, service, packaging and marketing.
Videos
The talent contest: ESOMAR research effectiveness award
Catalogue: Congress 2015: Revelations
Author: Niels Schillewaert
 
June 15, 2015
Videos
Happy shoppers
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Alastair Gordon, Mamik Leonardo, Dwinarizki Setyorini, Farquhar Stirling
Company: Deka Marketing Research
June 15, 2014
Videos
Using consumer/shopper insights to drive retail growth
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Grant Wither
 
June 6, 2018
