Abstract:

The world has developed an insatiable hunger for sharing life's mini-milestones, for measuring interactions, for tweaking messages based on real-time feedback. We no longer want to hide our thoughts in diaries but cast them into a digital ether where commercial solutions seek out to meet our every material and emotional need. Internet usage is the new electricity. Social media is the new classroom. Video is the new encyclopedia. Who can afford to keep up? Who can afford to be left behind? In the city of Silicon Dock, Susan Hayes Culleton will take us on a whistle-stop tour of the economics underpinning our industry. "The Positive Economist" will paint a rounded business case for just how crucial our industry is for the bottom line of the people we serve and for society in the collective. Grounded in economic fact, she will challenge the assumptions that frame our thinking and with her characteristic high energy style, turbo boost our motivation to give today's global decision makers a window into the future.