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Research papers

Translating the language of consumers into global fundraising efforts

This paper describes UNICEF's adoption of a global, cross-category trends framework, and the organization's on-going usage of trends in idea generation. It reviews how and why UNICEF identified a need to track consumer trends, as well as highlights...

Catalogue: Congress 2011: Impact
Authors: Nick Chiarelli, Sotta Long
September 18, 2011
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Citation

Chiarelli and Long (2011a, September 18). Translating the language of consumers into global fundraising efforts. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/translating-the-language-of-consumers-into-global-fundraising-efforts


Case studies

I hadn't really thought about that!”

Ethical behaviour can have very positive impacts on corporate performance, resulting in higher employee motivation and involvement, lower staff turnover and a better bottom line. This presentation reviews a pioneering case study of how Unilever built...

Catalogue: Congress 2011: Impact
Authors: Agnes Nairn, Marie-Agnes Beetschen
Company: Unilever
September 18, 2011
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Citation

Nairn and Beetschen (2011a, September 18). I hadn't really thought about that!”. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/i-hadn-t-really-thought-about-that-


Research papers

Building profit through innovation in property development

This paper will demonstrate: key stages in the development of dynamic and innovative models based on consumer, industry and business research and intelligence; market research driving decisions and strategy, resulting in a significant increase in the...

Catalogue: Congress 2011: Impact
Authors: John Marinopoulos, Matt Elliott, David Laffin
Company: PwC
September 18, 2011
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Citation

Marinopoulos, Elliott and Laffin (2011a, September 18). Building profit through innovation in property development. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/building-profit-through-innovation-in-property-development


Research papers

Engage, inspire, act

Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such...

Catalogue: Congress 2011: Impact
Authors: Stan Knoops, Niels Schillewaert, Tom De Ruyck, Gita Coenen, Soraia Rodrigues
Companies: InSites Consulting, Unilever
September 18, 2011
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Citation

Knoops, Schillewaert, De Ruyck, Coenen and Rodrigues (2011a, September 18). Engage, inspire, act. ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/engage-inspire-act


Magazines

Research World (September 2011)

In this issue we look at the big ideas that will shape the way that marketers, researchers and media operate in the years to come.

Catalogue: Research World 2011
Author: ESOMAR B.V.
September 15, 2011
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Citation

B.V., E. (2011a, September 15). Research World (September 2011). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/research-world-september-2011-


Magazines

Revue Française du Marketing (Septembre 2011)

La RFM entend poursuivre sa vocation de contribuer à faireconnaître les techniques et les pratiques en marketing les plus innovantes aux communautés académiques, étudiantes et professionnellesdans le monde francophone. Le Comité de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2011
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Citation

, A. (2011a, September 01). Revue Française du Marketing (Septembre 2011). ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-septembre-2011-


Research reports

36 questions to help commission neuroscience research

Following the ESOMAR Neuroscience seminar in June 2011, it became clear that ESOMAR has a role to play in helping the Neuroscience area of research to grow and flourish in the years to come. Alongside a team of experts we believe that this can best...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
September 1, 2011
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Citation

B.V., E. (2011a, September 01). 36 questions to help commission neuroscience research . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/36-questions-to-help-commission-neuroscience-research-


Research reports

ESOMAR guideline for online research

While many of the technical and methodological issues involved in internet research have been clarified since this Guideline was last updated in 2005, the international legal framework governing the internet is still evolving meaning that online...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline for online research . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/esomar-guideline-for-online-research-


Research reports

ESOMAR guideline for conducting survey research via mobile phone

While recognising that many mobile phones and mobile devices permit the use of online research methodologies, including e-mail and web surveys, the ESOMAR Guideline for Online Research covers research using email, browser-based or downloaded...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2011
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Citation

B.V., E. (2011a, June 15). ESOMAR guideline for conducting survey research via mobile phone . ANA - ESOMAR. Retrieved April 23, 2026, from


https://ana.esomar.org/documents/esomar-guideline-for-conducting-survey-research-via-mobile-phone-