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Research reports

Guide on distinguishing market research from other data collection activities (Spanish)

The ICC/ESOMAR International Code on Market and Social Research has always included a requirement for members to maintain the distinction between market research and commercial activities such as advertising, sales promotion, direct marketing and...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2009
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Citation

B.V., E. (2009a, June 15). Guide on distinguishing market research from other data collection activities (Spanish). ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/guide-on-distinguishing-market-research-from-other-data-collection-activities-spanish-


Research reports

Global Market Research 2008

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 23, 2008
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Citation

B.V., E. (2008a, September 23). Global Market Research 2008. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/global-market-research-2008


Research reports

26 questions to help research buyers of online samples

The new revised 26 questions are not a summary of the ESOMAR Guide to Conducting Research on the Internet or a substitute for reading it, since it covers a much broader area than sampling, but all online sample providers should be able to answer...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2008
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Citation

B.V., E. (2008a, June 15). 26 questions to help research buyers of online samples. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/26-questions-to-help-research-buyers-of-online-samples


Research reports

Global Market Research 2007

Global Market Research 2007 is the 19th annual industry study undertaken by ESOMAR and the second to be developed in cooperation with KPMG Business Advisory Services. The latest edition provides the most comprehensive assessment yet of the sector's...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 17, 2007
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Citation

B.V., E. (2007a, September 17). Global Market Research 2007. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/global-market-research-2007


Research reports

Global Prices Study 2007

Global Prices Study 2007 is the 7th benchmarking study ESOMAR has conducted since 1982 to help research providers and buyers execute market research projects. The latest edition reports on prices in 63 countries and includes analysis of changes over...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 17, 2007
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Citation

B.V., E. (2007a, September 17). Global Prices Study 2007. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/global-prices-study-2007


Research reports

ICC/ESOMAR international code (Japanese)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
June 15, 2007
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Citation

B.V. and B.V. (2007a, June 15). ICC/ESOMAR international code (Japanese). ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/icc-esomar-international-code-japanese-


Research reports

Decision-makers' guide: The 12 killer questions

The guide takes the form of a hierarchy of twelve questions, through which we would recommend decision-makers work in order to arrive at an informed view of the robustness of the consumer evidence they are using for decision-making.

Catalogue: ESOMAR Codes And Guidelines
Authors: David Smith, ESOMAR B.V.
June 15, 2007
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Citation

Smith and B.V. (2007a, June 15). Decision-makers' guide: The 12 killer questions . ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/decision-makers-guide-the-12-killer-questions-


Research reports

Global Market Research 2005

At the outset of this year, our aim at ESOMAR was to build on the success of the report and to improve in areas such as reliability of information and the depth of analysis. We have focussed on more robust data collection processes and brought a more...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2006
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Citation

B.V., E. (2006a, September 01). Global Market Research 2005. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/global-market-research-2005


Research reports

ESOMAR Annual Market Study 2004

This report, that covers the 2004 market statistics, is the 17th report published by ESOMAR, but the first conducted in cooperation with EFAMRO. It is based mainly on information supplied to us by national market research trade associations, as well...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2005
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Citation

B.V., E. (2005a, September 01). ESOMAR Annual Market Study 2004. ANA - ESOMAR. Retrieved May 14, 2025, from


https://ana.esomar.org/documents/esomar-annual-market-study-2004