Resources Library by ANA

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary

Authors: Jasper Melchers, Iris van Loon

Company: SKIM

October 26, 2017

I am one in a million

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and...

Catalogue: Congress 2017: Visionary

Authors: Flora Somogyi, Georgina Day

October 26, 2017

Transforming LGBT opponents into allies

Are homosexuals/LGBT people discriminated in your country? Why are opponents' beliefs so deeply rooted? In Cambodia, we learned effective behaviour change solutions that can transform LGBT opponents into allies. Learn how.The first ever report about...

Catalogue: Congress 2017: Visionary

Authors: Dany Vinh, Layhour Sao

Company: Kantar

October 26, 2017

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary

Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll

Company: ZappiStore

October 26, 2017

Using global research to permanently improve the lives of the poor

Designing lasting change; How Rotary International uses research to change people's lives around the world.In 2007, Rotary began a journey called Future Vision to focus Rotary resources to better improve health, economic and social conditions for...

Catalogue: Congress 2017: Visionary

Authors: Karl G. Feld, Uri Farkas, Hilary Leav

Company: GfK

October 26, 2017

We have seen the future...

Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Annelies Verhaeghe, Remus Tomoiaga, Marlon Rinoza Plazo, Sophie Van Neck

Company: InSites Consulting

October 23, 2017

From one-man challenge to successful social enterprise

Keynote speech form Marius Smit.

Catalogue: Congress 2017: Visionary

Author: Marius Smit

October 17, 2017

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future

Author: Shobha Prasad

Company: Drshti Strategic Research Service pvt. Ltd.

October 17, 2017

Celebrating failure

...what?? Celebrate getting things wrong...I don't think so!Well, let's look at this with an open mind – how can we succeed if we don't fail? If we don't have permission to fail, then how can learn and grow? So, what are the mistakes that have...

Catalogue: Webinars 2017

Authors: Finn Raben, Anne-Sophie Damelincourt, Jon Puleston, Sjoerd Koornstra

October 17, 2017