Resources Library by ANA

Hello quintastics!

This study showcases how combining methods to form a 360° approach can provide mind-blowing insights and lead the field of qualitative research into new directions. In this whitepaper, we share why we embarked on this research, what we did, how we...

Catalogue: Global Qualitative 2017: Back to the future

Authors: Liesbeth Gerritsen, Pernille Kok-Jensen, Sandra van Vemden

Company: MARE

October 30, 2017

Paragon partnership with Save the Children UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The...

Catalogue: Congress 2017: Visionary

Author: Alexis Nestour

October 26, 2017

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. In this paper, we therefore investigate...

Catalogue: Congress 2017: Visionary

Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli

Company: SKIM

October 26, 2017

Feel more, click more

As more advertising spend migrates online, there’s a need to understand differences between online ads that drive short-term sales and those which drive long-term, profitable brand growth. This need is particularly acute as the industry faces...

Catalogue: Congress 2017: Visionary

Author: Jocelyn Simon

Company: System1 Research Ltd

October 26, 2017

Innovation of incentive

Mobile surveying is a new tool in the researcher's kit that is rapidly evolving. Following in the footsteps of other new technologies, mobile’s use and limitations are being tested in the field and R&D departments around the world. Nowhere...

Catalogue: Congress 2017: Visionary

Authors: Al Ismaili, Harman Johar

Company: Bamba

October 26, 2017

Using qualitative research to develop and understand the impact of media content in difficult contexts

BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative...

Catalogue: Congress 2017: Visionary

Author: Sonia Whitehead

Company: British Broadcasting Corporation (BBC)

October 26, 2017

Virtual reality meets traditional research

Virtual Reality (VR) is becoming more widely available for consumers. The GfK Tech Trends Report 2017 shows an increased consumer interest in VR with 40% of UK consumers, above 18 years old, intending to buy a VR device in the next 12 months.

Catalogue: Congress 2017: Visionary

Author: Alexandra Chirilov

Company: GfK

October 26, 2017

Defence preferences

Speech from Kancho Stoychev, President, Gallup International Association, Bulgaria.

Catalogue: Congress 2017: Visionary

Author: Kancho Stoychev

Company: Gallup International Association

October 26, 2017

From village to Virtual Reality

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India's most pervasive and intractable issues: Domestic Violence and Sex Trafficking....

Catalogue: Congress 2017: Visionary

Author: Hannah Surabhi

October 26, 2017