Resources Library by ANA

Getting animated about emotion

This paper describes a new a brand new approach to measuring emotion, called Metaphorix&trade. Using Web 2.0, Metaphorix? brings metaphors to life though animated visuals, into which the respondent projects himself through a self-selected avatar....

Catalogue: Congress 2008: Frontiers

Author: David Penn

Company: Conquest

September 26, 2008

Crossing the frontier

Research still needs to be more actively involved in turning results into strategy and strategy into action. In brief, we need to be more than researchers, we need to be consultants. We will introduce a future business model positioning itself at the...

Catalogue: Congress 2008: Frontiers

Authors: Godehard Wakenhut, René Kaufmann

September 26, 2008

Global Market Research 2008

Global Market Research 2008 is the 20th annual industry study undertaken by ESOMAR and the 3rd to be developed in cooperation with KPMG Advisory. The latest edition provides a comprehensive and authoritative assessment of the sector's global...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 23, 2008

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers

Authors: Emily Gray, Julie McQueen

Company: Ipsos MRBI

September 15, 2008

Girls and leadership

Here has been a dearth of research around the issue of youth leadership in general, and gender and youth leadership in particular. neither scholars nor practitioners have furnished the definitive answers to questions such as, What exactly is youth...

Catalogue: Congress 2008: Frontiers

Authors: Nellie Gregorian, Kimberlee Salmond, Judy Schoenberg, Paula Fleshman, Michael Conn, William Sandy

September 15, 2008

Research World (September 2008)

In this changing environment, researchers, research clients and decision makers are confronted not only by a need to know, but also to understand, to challenge and to debate. It is with those needs in mind that we set about a fundamental review of...

Catalogue: Research World 2008

Author: ESOMAR B.V.

September 1, 2008

Research World (July/August 2008)

It would appear that the world is in the throes of another age of mass migration. Today, 190 million people live outside the country of their birth. Societies are becoming multicultural in a way that they have never been before. For marketers and...

Catalogue: Research World 2008

Author: ESOMAR B.V.

August 1, 2008

Revue Française du Marketing (Juillet 2008)

Le numéro de la RFM que nous vous servons aujourd'hui se compose de quatrearticles, dont les deux premiers, traduits de l'anglais, représentent la pensée européenne sur l'évolution des études, tandis que les deux...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2008

The qualitative fingerprint!

This presentation illustrates a new way of engaging consumers in the product development process. With the help of innovative Web 2.0 techniques, new products are co-created WITH the consumer instead of developing a product just FOR them. The...

Catalogue: Innovate 2008

Author: Andera Gadeib

Company: Dialego AG

June 16, 2008