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Research papers

Suggestions for the use of a simulation technique in magazine selection

It would therefore seem possible to arrive at what we have called the optimum insertion schedule, by means a simulation technique and with the help of a computer, which are both classic tools of Operational Research. But in spite of all the respect...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean Michel Agostini
June 15, 1963
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Citation

Agostini, J. M. (1963a, June 15). Suggestions for the use of a simulation technique in magazine selection. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/suggestions-for-the-use-of-a-simulation-technique-in-magazine-selection


Research papers

Identical field surveys in different countries

The evidence of internationalism in research grows, but the literature on the subject is at present fairly undeveloped. This paper will describe a little of our experience as well as the more interesting results. The experience comes from a marketing...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: A. D. Wilson
June 15, 1963
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Citation

Wilson, A. D. (1963a, June 15). Identical field surveys in different countries. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/identical-field-surveys-in-different-countries


Research papers

The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials

As it is well known, the input-output analysis is a tool of forecasts for inter-sectorial requirements, bused on the hypothesis of the independent development of the final demand. The demand is, therefore, influenced only by exterior elements...

Catalogue: ESOMAR/WAPOR Conference 1963
Authors: Brunello Cartasegna, Iginio Lagioni
June 15, 1963
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Citation

Cartasegna and Lagioni (1963a, June 15). The input-output analysis and the multiple regression method as tools of forecasts to the branch of plastics materials. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/the-input-output-analysis-and-the-multiple-regression-method-as-tools-of-forecasts-to-the-branch-of-plastics-materials


Research papers

Formulation of an index of propensity to buy

We have then compared the efficiency of four different methods of measuring propensity to buy and the conclusion from this comparison would appear to be that the gift scale method which we have developed has the greatest likelihood of yielding...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: James Rothman
June 15, 1963
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Citation

Rothman, J. (1963a, June 15). Formulation of an index of propensity to buy. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/formulation-of-an-index-of-propensity-to-buy


Research papers

Regularity of reading

People do not separate neatly into regular readers of a publication and non-readers; some read issues occasionally. This paper shows that it is important to collect data on the regularity of reading, and to know how many people read none of the...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Simon Broadbent
June 15, 1963
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Citation

Broadbent, S. (1963a, June 15). Regularity of reading. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/regularity-of-reading


Research papers

Research in the field of shopping centers

The choice of a channel of distribution, the selection of the points of sales or even of areas commercially of interest are questions which are asked when starting on a new or a bad-known market. The target of the following communication is to plain:...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Jean-Pierre Leburton
June 15, 1963
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Citation

Leburton, J. (1963a, June 15). Research in the field of shopping centers. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/research-in-the-field-of-shopping-centers


Research papers

Analysis tendencies of our time

Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter Smolensky
June 15, 1963
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Citation

Smolensky, P. (1963a, June 15). Analysis tendencies of our time. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/analysis-tendencies-of-our-time


Research papers

Econometry and psycho-sociology complementary methods of approach

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach


Research papers

Econometry and psycho-sociology complementary methods of approach (French)

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach (French). ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach-french-