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Research papers

The activities of the International Marketing Federation (French)

The support ESOMAR could give to the I.M.F. is considerable. In fact ESOMAR is the European platform where the best specialists meet, those who want to discuss their ideas with their foreign colleagues and who want to share them with them. The I.M.F....

Catalogue: ESOMAR Yearbook 1963-1964
Author: Yves Fournis
June 15, 1964
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Citation

Fournis, Y. (1964a, June 15). The activities of the International Marketing Federation (French). ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/the-activities-of-the-international-marketing-federation-french-


Research papers

Marketing research in the pharmaceutical industry throughout the world

The pharmaceutical industry is one of the hard-to-classify, unique industries, which does not properly belong strictly to the industrial group, nor can its products be considered as consumer items. Drugs are promoted to one group, the physicians,...

Catalogue: ESOMAR Congress 1964
Author: Alberta R. Edwards
June 15, 1964
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Citation

Edwards, A. R. (1964a, June 15). Marketing research in the pharmaceutical industry throughout the world. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/marketing-research-in-the-pharmaceutical-industry-throughout-the-world


Research papers

Public image surveys for assisting companies whose image policy is poorly adjusted to the environment

This paper will deal with these "maladjusted'' companies and methods of helping them to overcome their problems. v i In the first section we shall attempt to pinpoint the source of maladjustment inherent in company structures and in the mentality of...

Catalogue: ESOMAR Congress 1964
Author: Alain de Vulpian
June 15, 1964
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Citation

de Vulpian, A. (1964a, June 15). Public image surveys for assisting companies whose image policy is poorly adjusted to the environment. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/public-image-surveys-for-assisting-companies-whose-image-policy-is-poorly-adjusted-to-the-environment


Research papers

Methodological aspects of a survey by sounding carried out by Gaz de France

The more and more frequent use of electronic computers, during the recent years, for the interpretation of the data collected in market studies by sounding has focussed attention on the necessity of an increased methodological rigour resulting from...

Catalogue: ESOMAR Congress 1964
Author: Andre Des Royeries
June 15, 1964
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Citation

Des Royeries, A. (1964a, June 15). Methodological aspects of a survey by sounding carried out by Gaz de France. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/methodological-aspects-of-a-survey-by-sounding-carried-out-by-gaz-de-france


Research papers

The use of surveys in the planning of new urban areas

Since the end of the war, French municipalities have been obliged to carry out town planning operations in order to overcome a serious housing crisis. First of all, there was the construction of groups containing only a few buildings and then, under...

Catalogue: ESOMAR Congress 1964
Authors: Pierre Guetta, Robert Jeantur
June 15, 1964
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Citation

Guetta and Jeantur (1964a, June 15). The use of surveys in the planning of new urban areas. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/the-use-of-surveys-in-the-planning-of-new-urban-areas


Research papers

Testing a product on a new foreign market

As Research Office of a large Company of organised distribution including a chain of Department Stores, Variety Stores and Supermarkets we have been visited in the last years by a great number of businessmen from foreign countries who were faced with...

Catalogue: ESOMAR Congress 1964
Author: Edoarda Sanna
June 15, 1964
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Citation

Sanna, E. (1964a, June 15). Testing a product on a new foreign market. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/testing-a-product-on-a-new-foreign-market


Research papers

Weighting of non proportional samples

The statistical sampling technique is nowadays generally used in surveys on the particular conditions and problems of the market for several products as well as in opinion surveys. The sampling technique is to supply the "most efficient" results by...

Catalogue: ESOMAR Congress 1964
Author: Giorgio Marbach
June 15, 1964
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Citation

Marbach, G. (1964a, June 15). Weighting of non proportional samples. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/weighting-of-non-proportional-samples


Research papers

Industrial marketing research in Europe

Marketing research is perhaps 50 years old. But almost all the pre-war surveys were concerned with domestic consumers and not with industrial customers. Although there is little doubt that some research inquiries into industrial markets were...

Catalogue: ESOMAR Yearbook 1963-1964
Author: Aubrey Wilson
June 15, 1964
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Citation

Wilson, A. (1964a, June 15). Industrial marketing research in Europe. ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/industrial-marketing-research-in-europe


Research papers

Traffic forecast in respect of the "Autostrada Dei Fiori"

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is...

Catalogue: ESOMAR Congress 1964
Author: Michel Drillet
June 15, 1964
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Citation

Drillet, M. (1964a, June 15). Traffic forecast in respect of the "Autostrada Dei Fiori". ANA - ESOMAR. Retrieved February 05, 2026, from


https://ana.esomar.org/documents/traffic-forecast-in-respect-of-the-autostrada-dei-fiori-