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The use of surveys in the planning of new urban areas

Date of publication: June 15, 1964

Catalogue: ESOMAR Congress 1964

Authors: Pierre Guetta, Robert Jeantur

Abstract:

Since the end of the war, French municipalities have been obliged to carry out town planning operations in order to overcome a serious housing crisis. First of all, there was the construction of groups containing only a few buildings and then, under the pressure of need, the operations assumed ever increasing dimensions resulting in completely new urban areas, the population of which is greater than that sous-prefectures and even of certain prefectures. We shall here confine ourselves to two aspects, which are necessarily partial ones, of surveys in connection with the planning of new districts: 1. the psycho-sociological surveys; 2. the surveys in connection with the planning of new shopping centres,

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