Traffic forecast in respect of the "Autostrada Dei Fiori"

Date of publication: June 15, 1964

Author: Michel Drillet

Abstract:

The subject in respect of road-traffic forecast may, doubtlessly, seem a very specialised one and somewhat lying on the outer side of the cases which usually fill the mini of those taking part in ESOMAR, but in actual fact, the procedure which is developed within such studies, largely applies to the other problems, because these are dealt in it the sales forecasts of a well defined service, called the "Car-Kilometre on Motorway".

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