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Research papers

Analysis tendencies of our time

Therefore the system of buying-power-class is frequently employed today. By this method of classification the social level is no longer considered alone; chosen as additional characteristics are standard-of-living/manner combined with financial...

Catalogue: ESOMAR/WAPOR Conference 1963
Author: Peter Smolensky
June 15, 1963
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Citation

Smolensky, P. (1963a, June 15). Analysis tendencies of our time. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/analysis-tendencies-of-our-time


Research papers

Econometry and psycho-sociology complementary methods of approach

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach


Research papers

Econometry and psycho-sociology complementary methods of approach (French)

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach (French). ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach-french-


Research papers

Analysis of population characteristics

The object of this paper is to examine two methods of estimating the "social class" structure of a particular population universe once certain data is already known e.g. age, sex, area, socio-professional classes, etc... We subsequently show that one...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Alain Blochet
September 3, 1962
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Citation

Blochet, A. (1962a, September 03). Analysis of population characteristics . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/analysis-of-population-characteristics-


Research papers

Interviewer recruitment and training

My belief in interviewer selection and training in the simplest terms t we spend a lot of time in studying the problem before we embark on a survey s we take a lot of trouble over sample design and over preparing and testing a questionnaire! we spend...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Paul Howard Berent
June 15, 1962
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Citation

Berent, P. H. (1962a, June 15). Interviewer recruitment and training. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/interviewer-recruitment-and-training


Research papers

Research into housewife shopping patterns in Great Britain

The purpose of my paper is to discuss certain research, with which I have recently been concerned, into housewife shopping patterns in Great Britain. By shopping patterns, I mean the number and types of shops which the housewife uses to buy different...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Peter A. Rusby
June 15, 1962
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Citation

Rusby, P. A. (1962a, June 15). Research into housewife shopping patterns in Great Britain. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/research-into-housewife-shopping-patterns-in-great-britain


Research papers

The use of a consumer panel for psychological market research

Based upon our good experiences with the use of a panel, we wondered whether it would be possible to use this same panel systematically for psychological research. From Mr. Koponen's literature we understood that he has achieved quite a lot in this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Marijn Veraart
June 15, 1962
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Citation

Veraart, M. (1962a, June 15). The use of a consumer panel for psychological market research. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-use-of-a-consumer-panel-for-psychological-market-research


Research papers

Consumers typology

On the working ground of market-research a striking ambivalence is to be stated in the expectations-with respect to' the contributions of the psychologist. On the one side, one demands of the psychologies an insight as. "deep" as possible into the...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Mary Zeldenrust-Noordanus
June 15, 1962
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Citation

Zeldenrust-Noordanus, M. (1962a, June 15). Consumers typology . ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/consumers-typology-


Research papers

The case of a centralized interviewer organisation

The structure of the interviewer organisation should follow; from the functions this organisation has to perform. These functions are of a very special kind, not comparable with other, occupational functions. They are also quite different from those...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Author: Elisabeth Noelle-Neumann
June 15, 1962
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Citation

Noelle-Neumann, E. (1962a, June 15). The case of a centralized interviewer organisation. ANA - ESOMAR. Retrieved October 13, 2025, from


https://ana.esomar.org/documents/the-case-of-a-centralized-interviewer-organisation