My belief in interviewer selection and training in the simplest terms t we spend a lot of time in studying the problem before we embark on a survey s we take a lot of trouble over sample design and over preparing and testing a questionnaire! we spend a lot of time on coding and editing the completed questionnaires, analysing them and preparing the tables and sometimes we write a report that is more than 200 pages long: all this work might be valueless if we had not also made sure that the interviewing on which it was based had been properly done.
Author: Elisabeth Noelle-Neumann
June 15, 1962
Authors: J. Bridges, Bill Mabey
October 1, 1973
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