Resources Library by ANA

Research requirements of a mail order house

For La Redoute, 1992 Europe is a process in which the group has already engaged itself. Irrespective of the measures taken at Community level, La Redoute has to ask itself two fundamental questions: our trade at European level, can it be...

Catalogue: Seminar 1990: Countdown to 1992

Author: Martine Lekeu

June 15, 1990

European quality management in perspective

Today, many European companies already have a positive quality image, mainly because of superior craftmanship, technological excellence or product exclusiveness. Others have adopted quality management as their principal strategy for enhancing or...

Catalogue: Seminar 1990: Countdown to 1992

Author: Kees van Ham

June 15, 1990

Facing the challenge of new leisure and travel industry products

Even though new product development is one of the most written about topics in market research, very little of the published literature is concerned with the travel and leisure industries. If successful n.p.d. is the lifeblood of the world of fast...

Catalogue: Seminar 1990: New Product Development

Author: Peter B. Hodgson

June 15, 1990

Advanced research methods on a level with the advanced consumer

This paper presents two workshop methods that will be discussed with regard to the operating phases of the method as well as to the background, the importance and the results of these phases. It will deal with the background of the development and...

Catalogue: Seminar 1990: Qualitative Research- How Are We Preparing For The Future?

Authors: Jette Heide, Birgitte Gad, Frede Jorgensen

June 15, 1990

Archibald Crossley

ARCHIBALD CROSSLEY originated many of today's market research techniques. Founder of Crossley Surveys., he is widely noted for having been the first to measure audiences with his Crossley Radio Ratings, an innovation that, in the 1920s, laid the...

Catalogue: ARF Guidelines Handbook

Authors: Rena Bartos, Archibald Maddock Crossley

June 15, 1990

Multi media effects: Synergy between television, tv magazine and newspaper ads?

In September 1989 a short but heavy multimedia campaign was started to increase the knowledge in the Netherlands of the new tax laws that will influence everybody's life as from the first of January 1990. A small brochure was inserted in all TV...

Catalogue: Seminar 1990: The Quality Of Media Information

Author: Leendert van Meerem

June 15, 1990

Making molehills out of mountains: How major U.S. agencies are dealing with data overload

A survey of media departments in major U.S. advertising agencies examined the issue of data access, a topic that is becoming increasingly important as more and more data are made available. Issues considered included what users currently know about...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: Helen Katz

June 15, 1990

Decision making does not always require expensive surveys

SKIM Market and Policy Research was founded in 1979 as an industrial market research company and befriended the PC rather early. Thanks to the enthousiasm of the researchers at SKIM and good contacts with Sawtooth, the American developers of software...

Catalogue: Seminar 1990: How To Cope With Data Overload

Author: H. J. Kranenberg

Company: SKIM

June 15, 1990

Case of Suntory Limited

It is a great honor to be allowed to address this distinguished group- an organization that has long symbolized the integrated European market that is rapidly taking form. I would like to talk today about my company, Suntory Limited's global...

Catalogue: ESOMAR/ARF/JMA Conference 1990: America, Japan and EC '92

Author: Takeo Kobayashi

June 15, 1990