Case of Suntory Limited

Date of publication: June 15, 1990

Author: Takeo Kobayashi

Abstract:

It is a great honor to be allowed to address this distinguished group- an organization that has long symbolized the integrated European market that is rapidly taking form. I would like to talk today about my company, Suntory Limited's global activities. Suntory is Japan's leading distiller, the 5th largest in the world. We produce and market whiskies, wines, beers, soft drinks, and processed foods and are also actively involved in the restaurant, publishing, pharmaceutical, sporting goods and cultural businesses. Our overall turnover is about Yl,140 billion($8 billion). Outside Japan, we have 10 representative offices, 27 affiliate companies, and 15 restaurants in 14 countries, and our target for international business this year -- 1990 -- is close to Y 90 billion($60Q million). I myself have had some 20 years' experience in Suntory's international activities, having spent 10 years as head of our London office.

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