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Research papers

Reply to Mr. Collins

My own paper emphasised the need for us to take a closer look on the standards at which much exploratory qualitative work was conducted; my own view remains that if we are honest with ourselves there must be scope for improvement here.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: John F. Drakeford
February 1, 1970
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Citation

Drakeford, J. F. (1970a, February 01). Reply to Mr. Collins. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/reply-to-mr-collins


Research papers

Do we need techniques while we still have feelings?

In this session, we are concerned to consider the relative merits of qualitative and quantitative work. In theory, I am sure we would all agree that these two forms of work are not by any means mutually exclusive, but are complementary. I certainly...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Leslie Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). Do we need techniques while we still have feelings?. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/do-we-need-techniques-while-we-still-have-feelings-


Research papers

Attitudes: What do we want them to mean?

One of the principal difficulties in the field of attitude-research seems to be, that the concept attitude means so many different things to so many people. I believe we are now adequately armed to take a closer look at attitudes. But first of all I...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Peter H. van Westendorp
February 1, 1970
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Citation

van Westendorp, P. H. (1970a, February 01). Attitudes: What do we want them to mean?. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/attitudes-what-do-we-want-them-to-mean-


Research papers

General comment on the seminar

Attitude is attitude, and motivation is motivation; and never the twain shall meet. This is the feeling one is left with after this seminar on Attitude and Motivation Research. In short, attitude and motivation researchers seem to me to be likely to...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: L. Collins
February 1, 1970
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Citation

Collins, L. (1970a, February 01). General comment on the seminar. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/general-comment-on-the-seminar


Research papers

Comments on mr. H. l. Bos' paper

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Wolfgang Meyer
February 1, 1970
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Citation

Meyer, W. (1970a, February 01). Comments on mr. H. l. Bos' paper. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/comments-on-mr-h-l-bos-paper


Research papers

Discussant of mr. Collins' paper

I am in the happy position, as discussant, of disagreeing with everything that the speaker has said. My own view of market research, science and most activities is that they contain "ideas" and "observations". "Techniques" are a bridge between the...

Catalogue: Seminar 1970: Attitude And Motivation Research
Author: Charles W. Clunies-Ross
February 1, 1970
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Citation

Clunies-Ross, C. W. (1970a, February 01). Discussant of mr. Collins' paper. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/discussant-of-mr-collins-paper


Research reports

Report on programme of research on non-users' attitudes towards banking

The research program was undertaken in order toinvestigate the apparent effectiveness of some proposedadvertising designed to attract people without BankAccounts to a bank at Barclays. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 21, 1970
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Citation

, C. (1970a, January 21). Report on programme of research on non-users' attitudes towards banking. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/report-on-programme-of-research-on-non-users-attitudes-towards-banking


Research papers

Distribution-radar

A frequent problem in marketing research is how to collect information on the consumers of a product, which has a small market share. If a product is used by 5 out of 100 housewives one will need 4.000 interviews to reach a sample of 200 users. Many...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Olle Steiner
November 1, 1969
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Citation

Steiner, O. (1969a, November 01). Distribution-radar. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/distribution-radar


Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969
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Citation

Pfaff, M. (1969a, November 01). Experiments on an adaptive computer model of a distribution channel. ANA - ESOMAR. Retrieved November 21, 2025, from


https://ana.esomar.org/documents/experiments-on-an-adaptive-computer-model-of-a-distribution-channel