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Comments on mr. H. l. Bos' paper

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Wolfgang Meyer

Abstract:

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Wolfgang Meyer

Author

This is a long description of some author details.

Research Papers

The development of food retailing in The Netherlands

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Benno Stoppelman

 

November 1, 1969

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Citation

Stoppelman, B. (1969a, November 01). The development of food retailing in The Netherlands. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-development-of-food-retailing-in-the-netherlands


Research Papers

The image of industry

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Alain Meyer

 

October 1, 1981

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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-image-of-industry-


Research Papers

Measuring the promotional effectiveness of national tourist organisations

Catalogue: Seminar 1967: Travel and Tourism

Authors: Robert Irvine, Ronald E. Walpole

 

June 15, 1967

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Citation

Irvine and Walpole (1967a, June 15). Measuring the promotional effectiveness of national tourist organisations. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations


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Citation

Meyer, W. (1970a, February 01). Comments on mr. H. l. Bos' paper. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/measuring-the-promotional-effectiveness-of-national-tourist-organisations