Abstract:
Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.
Research Papers
The development of food retailing in The Netherlands
Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
 
November 1, 1969
Research Papers
The image of industry
Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
 
October 1, 1981
Research Papers
Measuring the promotional effectiveness of national tourist organisations
Catalogue: Seminar 1967: Travel and Tourism
Authors: Robert Irvine, Ronald E. Walpole
 
June 15, 1967
