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Comments on mr. H. l. Bos' paper

Date of publication: February 1, 1970

Catalogue: Seminar 1970: Attitude And Motivation Research

Author: Wolfgang Meyer

Abstract:

Some important results for assessing marketing chances in different countries can be won by research in national stereo-types, especially those on qualities of goods produced in and by foreign countries.

Wolfgang Meyer

Author

This is a long description of some author details.

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Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Meyer, W. (1970a, February 01). Comments on mr. H. l. Bos' paper. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/comments-on-mr-h-l-bos-paper