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Citation

(2025a, April 01). Can We Trust Synthetic Personas?. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/can-we-trust-synthetic-personas--12783


Videos

Unlocking Deeper Consumer Insights for Experiential Marketing

Introduction Understanding consumer behaviour is about more than tracking purchases; it?s about immersing ourselves in the entire journey?from the spark of intention to the rituals of consumption. Coca-Cola?s groundbreaking...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Unlocking Deeper Consumer Insights for Experiential Marketing. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/unlocking-deeper-consumer-insights-for-experiential-marketing-12784


Videos
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Citation

(2025a, April 01). The Kiki Project: Understanding Consumers in Times of Crisis. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/-12772


Videos

Silver Economy

The aging of the global population is an inescapable reality. In 1960, the proportion of adults aged 60 andover represented approximately 8% of the world's population. In 2022, this figure rose to 10% and is projectedto reach 16% by 2050. Although...

Catalogue: LATAM 2025
Author:
April 1, 2025
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Citation

(2025a, April 01). Silver Economy. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/silver-economy-12787


Videos

Shaping the Future

Presented by Tanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumCross-national research is evolving rapidly, driven by methodological advancements, digital transformation, and the increasing need to safeguard data provenance...

Catalogue: ESOMAR Citizen Insights Summit
Author: Tanja Kimova
Company: Verian Group
March 4, 2025
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Citation

Kimova, T. (2025a, March 04). Shaping the Future. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/shaping-the-future-12724


Videos
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Citation

Bretcha, J. (2025a, March 01). Welcome Remarks . ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/welcome-remarks-


Videos

Won't Somebody Please Think of the Children?!

Presented by Dr. Roland Abold, Managing Director, Infratest, GermanyPublic awareness of certain societal issues often increases significantly during times of crisis but tends to fade quickly once the acute phase is over. During the pandemic, there...

Catalogue: ESOMAR Citizen Insights Summit
Author: Roland Abold
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
March 1, 2025
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Citation

Abold, R. (2025a, March 01). Won't Somebody Please Think of the Children?!. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/won-t-somebody-please-think-of-the-children-


Videos

Strengthening Policy Through Research & Innovation

With:David Mair, Head of Unit, Joint Research Centre, European CommissionChristine Tresignie, Managing Director, Ipsos European Public Affairs, BelgiumTanja Kimova, Head of Evidence Continental Europe, Verian Group, BelgiumFollowing their keynote...

Catalogue: ESOMAR Citizen Insights Summit
Authors: Christine Tresignie, Tanja Kimova, David Mair
Companies: IPSOS, Joint Research Centre, European Commission, Verian Group,
March 1, 2025
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Citation

Tresignie, Kimova and Mair (2025a, March 01). Strengthening Policy Through Research & Innovation. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/strengthening-policy-through-research-innovation


Videos

The Silent Voices of Europe

Presented by Daniel Fazekas, Founder & CEO, Bakamo.Social, HungaryHave you ever considered that the fear of losing consumer status might outweigh the fear of losing jobs? Or that accents spoken by minorities could matter more than anything else?...

Catalogue: ESOMAR Citizen Insights Summit
Author: Daniel Fazekas
Company: Bakamo.Social
March 1, 2025
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Citation

Fazekas, D. (2025a, March 01). The Silent Voices of Europe. ANA - ESOMAR. Retrieved April 04, 2026, from


https://ana.esomar.org/documents/the-silent-voices-of-europe