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Research papers

Not born yesterday

The subject of this paper is the application of research in the child and youth markets as a speciality within the sphere of marketing research as a whole. The main thrust of the paper concerns the application of one particular discipline - in this...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: David Cocks
June 15, 1982
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Citation

Cocks, D. (1982a, June 15). Not born yesterday. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/not-born-yesterday


Research papers

Alternative behaviour in the Federal Republic of Germany Potential and trends

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Author: Ortrun Venth
June 15, 1982
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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends


Research papers

Consumers' distribution work in turbulent time

The shopping habits of Finnish households were studied for the first time extensively in 1975. Since then there have been changes in the structure of the retail trade, and the consumers' social and economic environment has also changed in many...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Uolevi Lehtinen, Ilkka Leind
June 15, 1982
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Citation

Lehtinen and Leind (1982a, June 15). Consumers' distribution work in turbulent time. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/consumers-distribution-work-in-turbulent-time


Research papers

Measurement of retail sales beyond the normal packaged grocery products

The paper describes an attempt to measure retail sales beyond the usual measurement of branded packaged groceries. It explains why the attempt should be made, especially by an independent television contractor; it examines the method used to obtain...

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Author: Hugh Johnson
June 15, 1982
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Citation

Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/measurement-of-retail-sales-beyond-the-normal-packaged-grocery-products


Research papers

Social research revisited

Here in Amsterdam, were prediction is the main theme, the possibilities and the limits of forecasting have been presented in relation to changes in social values, with specific emphasis on the ways and means in which policy makers can use the range...

Catalogue: Papers 1982: Social Research And Prediction
Author: Gabriele Morello
June 15, 1982
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Citation

Morello, G. (1982a, June 15). Social research revisited. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/social-research-revisited


Research reports

Research into tour operator imagery and branding

This research had two major objectives:-1) To provide an overall picture - or map - of the I T market, in terms of consumer attitudes towards the major tour operators:2) More specifically, to provide guidance for decisions over branding strategies...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1982
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Citation

, C. (1982a, June 01). Research into tour operator imagery and branding . ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/research-into-tour-operator-imagery-and-branding-


Research papers

End user research

This paper focusses on a comparative study of 16 British and West German machine tool manufacturers, which shows clear differences in the extent of user involvement in the product development process. Broadly speaking in the West German companies,...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Stephen T. Parkinson
October 1, 1981
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Citation

Parkinson, S. T. (1981a, October 01). End user research. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/end-user-research


Research papers

New product buying behaviour

The purpose of this paper is to try to identify behavioural intentions to accept new products by buyers in intermediate organisations in the channel of distribution for grocery products. Four new products are offered using the technique of simulation...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: David A. Yorke
October 1, 1981
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Citation

Yorke, D. A. (1981a, October 01). New product buying behaviour. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/new-product-buying-behaviour


Research papers

From product development to product launch

While there is an extensive literature which deals with the subject of new product development, very little reference is made to the launch or commercialisation phase. Similarly, most texts on marketing management appear to assume that products are...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Michael J. Baker
October 1, 1981
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Citation

Baker, M. J. (1981a, October 01). From product development to product launch. ANA - ESOMAR. Retrieved March 24, 2026, from


https://ana.esomar.org/documents/from-product-development-to-product-launch