Back

Alternative behaviour in the Federal Republic of Germany Potential and trends

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

Abstract:

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.

Ortrun Venth

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends. ANA - ESOMAR. Retrieved June 24, 2025, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends