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Alternative behaviour in the Federal Republic of Germany Potential and trends

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

Abstract:

In 1981 STERN magazine released the survey "LEBENSZIELE - Potentiale und Trends alternativen Verhaltens" (Aims in Life - The Potential of and Trends in Alternative Behaviour), the first complex representative analysis of "alternative" movements among residents of the Federal Republic of Germany aged 14-54. This study provides basic data and target group descriptions for a future-oriented marketing approach.

Ortrun Venth

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Research Papers

Alternative behaviour in the Federal Republic of Germany Potential and trends (German)

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Author: Ortrun Venth

 

June 15, 1982

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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends (German). ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/alternative-behaviour-in-the-federal-republic-of-germany-potential-and-trends-german-


Research Papers

Conditions favouring "leftist extremism" in the Federal Republic of Germany

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Author: Yola Laupheimer

Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH

June 15, 1977

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Citation

Laupheimer, Y. (1977a, June 15). Conditions favouring "leftist extremism" in the Federal Republic of Germany. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/conditions-favouring-leftist-extremism-in-the-federal-republic-of-germany


Research Papers

The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany

Catalogue: ESOMAR Congress 1989

Authors: Ursula Hess, Dörte Folkers

 

September 1, 1989

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Citation

Hess and Folkers (1989a, September 01). The evaluation of government policies influencing nutrition behaviour in the Federal Republic of Germany. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-government-policies-influencing-nutrition-behaviour-in-the-federal-republic-of-germany


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Citation

Venth, O. (1982a, June 15). Alternative behaviour in the Federal Republic of Germany Potential and trends. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/the-evaluation-of-government-policies-influencing-nutrition-behaviour-in-the-federal-republic-of-germany