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Measurement of retail sales beyond the normal packaged grocery products

Date of publication: June 15, 1982

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Hugh Johnson

Abstract:

The paper describes an attempt to measure retail sales beyond the usual measurement of branded packaged groceries. It explains why the attempt should be made, especially by an independent television contractor; it examines the method used to obtain the results and explains some of the results achieved. In looking at the results the paper also tries to highlight some of the activities that have taken place as a consequence of the results and how the technique could be developed in the future.

Hugh Johnson

Author

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Citation

Johnson, H. (1982a, June 15). Measurement of retail sales beyond the normal packaged grocery products. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/improving-the-standing-of-manufacturers-among-their-key-retail-accounts-