Resources Library by ANA

Product testing

This paper sets out to demonstrate that effective product testing can be and is carried out in Arab countries, employing basically the same techniques as in Europe or elsewhere. As the title implies, the paper argues that there is no significant...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Nigel W. Dix

June 15, 1987

Retail audit panels in the Middle East

This paper describes the experience of AMER in setting up and running retail audits in the region. This is confined to our experience because this is the first open discussion on the subject and we cannot, therefore, refer to the experience of our...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Tony Antoniou

June 15, 1987

Some results and experiences of a new consumer panel technique

The modem means of tele-communication and the rapidly decreasing prices of home computers allow for a new method of consumer panel research: tele-interview. Consumers are being interviewed following a very user friendly procedure which requires per...

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Authors: Emiel P. M. Bon, Leo van Doorn

Company: NIPO

June 15, 1987

Methodological problems associated with multidisciplinary research concerning international construction industries with particular reference to the Middle East countries

The aim of this paper is to examine some of the methodological problems associated with multidisciplinary research in international construction firms and to make recommendations about how such problems can be alleviated. This paper gives an insight...

Catalogue: Seminar 1987: Research In Arab Countries

Author: Adnan Enshassi

June 15, 1987

The central Adlab experience with single source data

The AdLab Panel was set up in the Central TV area of England in September 1985 after a pilot study. By June 1987 it had been running for 21 months. The experience of the first year’s operations is contained within the attached summary paper....

Catalogue: Seminar 1987: Improving The Use Of Consumer Panels For Marketing Decisions

Author: John Parfitt

June 15, 1987

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management

Authors: Dominique Saint-Paul, Michéle Monin-Poucin

Company: KANTAR TNS Malaysia

June 15, 1987

Assessing the changes in the attitudes of new passenger car buyers in three Arab countries

The paper will present findings extracted from an annual multi-country syndicated survey among new passenger car buyers. The purpose of this paper is to highlight and explore the attitudes of car buyers and their mode of screening and selecting new...

Catalogue: Seminar 1987: Research In Arab Countries

Author: George Laham

June 15, 1987

Research among dealers

This paper describes a method of research which has proved very successful in different sectors (agrochemicals, animal health products, machinery) and in different European countries. It enables manufacturers or national distributors to identify the...

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Tony M. Houghton

June 15, 1987

Changing patterns of pesticide distribution

Seven countries: France, Italy, Germany, the United Kingdom, United States, Japan, and Brazil account for 55 to 60% of annual pesticide sales. Co-operatives account for approximately 40% of sales to the more than 12 million growers in these markets....

Catalogue: Seminar 1987: Identifying Change in European Agriculture

Author: Jeanie H. Ayers

June 15, 1987