Abstract:

This paper sets out to demonstrate that effective product testing can be and is carried out in Arab countries, employing basically the same techniques as in Europe or elsewhere. As the title implies, the paper argues that there is no significant difference between product testing methodology in the Arab countries and elsewhere. The paper further argues that, although local culture and habits do enforce restrictions on what can and cannot be done, these do not necessitate departure from accepted methods, but call for rethinking of approach. Examples of such restrictions and problems are given in the paper, together with suggestions as to how they may be successfully overcome.