A new tool for concept testing in services
Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many insights on why a concept does not work as well as intended and how it should be made to work better. CHOICE © is a monadic test. A case-story is presented to show how CHOICE© works and what results it can bring.
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