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A new tool for concept testing in services

Date of publication: June 15, 1987

Catalogue: Seminar 1987: Strategies For Service Management

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Authors: Dominique Saint-Paul, Michéle Monin-Poucin

Abstract:

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many insights on why a concept does not work as well as intended and how it should be made to work better. CHOICE © is a monadic test. A case-story is presented to show how CHOICE© works and what results it can bring.

Dominique Saint-Paul

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This is a long description of some author details.

Michéle Monin-Poucin

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This is a long description of some author details.

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Busch, B. (2002a, November 10). A new qualitative research tool for global concept testing. ANA - ESOMAR. Retrieved May 13, 2025, from


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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/concept-testing-in-the-post-launch-phase