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Hello DIA! What do you think about my hypotheses?

This paper explores an idea of an AI-based digital voice assistant as a quick insight-retrieving tool for marketresearch professionals, who always require a reference to the pre-existing knowledge base, studies andresearch work to formulate their...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: Kantar Kenya
September 23, 2022
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Citation

(2022a, September 23). Hello DIA! What do you think about my hypotheses?. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/hello-dia-what-do-you-think-about-my-hypotheses--11934


Videos

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Future Focus: Inclusion and Diversity in Advertising. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/future-focus-inclusion-and-diversity-in-advertising-11938


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Citation

(2022a, September 23). Business presentation: Qualitative Insights, not Qualitative Answers. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/business-presentation-qualitative-insights-not-qualitative-answers


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Citation

(2022a, September 23). Closing Keynote: Esie Mensah. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/closing-keynote-esie-mensah


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Citation

(2022a, September 23). REA - Less pain, less fear and a healthier future for our children: using Virtual Reality in blood drawing procedures. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/rea---less-pain-less-fear-and-a-healthier-future-for-our-children-using-virtual-reality-in-blood-drawing-procedures


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Citation

(2022a, September 23). Don't Trust Your Brand Trust Score . ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/don-t-trust-your-brand-trust-score-


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Citation

(2022a, September 23). Case study: Human Centric Innovation... On the Edge. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/case-study-human-centric-innovation-on-the-edge


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Citation

(2022a, September 23). REA - Breaking the Taboo on Youth and Porn. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/rea---breaking-the-taboo-on-youth-and-porn


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Citation

(2022a, September 23). Research Effectiveness Award winner congress 2022. ANA - ESOMAR. Retrieved October 10, 2025, from


https://ana.esomar.org/documents/research-effectiveness-award-winner-congress-2022