Future Focus: Inclusion and Diversity in Advertising

Date of publication: September 23, 2022

Abstract:

Over the past decade, diversity has become a focus across the business community not only because of consumer attention, but also because of a plethora of research that has shown diversity is a critical factor in driving growth and resilience. Recent movements like Black Lives Matter and Stop AAPI Hate have intensified public demand for greater inclusivity, especially when it comes to racial and/or ethnic representation. Yet, despite the consumer desire and business imperatives related to diversity and inclusion, there is still much businesses do not understand about how ethnically diverse marketing and advertising affects consumers across demographics. 

Deepak Varma

Author

This is a long description of some author details.

Anna Wilgan

Author

This is a long description of some author details.

Matt Baldwin

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Videos

  • Video