Abstract:

Over the past decade, diversity has become a focus across the business community not only because of consumer attention, but also because of a plethora of research that has shown diversity is a critical factor in driving growth and resilience. Recent movements like Black Lives Matter and Stop AAPI Hate have intensified public demand for greater inclusivity, especially when it comes to racial and/or ethnic representation. Yet, despite the consumer desire and business imperatives related to diversity and inclusion, there is still much businesses do not understand about how ethnically diverse marketing and advertising affects consumers across demographics.