Resources Library by ANA

Data collection approaches for old and new research techniques

In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Peter Sampson

Company: Burke, Inc.

November 1, 1977

From data collection to data analysis

One of the most important trends in the area of marketing research during the seventies is the considerable increase of the use of multivariate methods of data analysis. After being used as a complement to the usual techniques of classification,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Patrick Le Maire, Yves Evrard

November 1, 1977

The participant observation as an adequate technique to built a brand diversification strategy

Brand can be used as a lever in a brand diversification strategy. But this requires a specific data collection, which is presented in this paper. This data collection has been conceived in intimate relationship with the nature of the brand, which is...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Charles Krejtman, Charles S. Tchertoff

November 1, 1977

In situ interview

The problem in marketing research is a difficulty in gathering information either in the exploration phase or in the sampling phase. The traditional survey or interview includes certain constraints that any marketing researcher should try to overcome...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Authors: Marie Paule Lagrange, Jacqueline Carof

Company: GMV Conseil

November 1, 1977

Observation and pseudo-experimentation

The present paper attempts to illustrate one of the ways data collection may move along: making use of observation and quasi-experimental procedures. This way means improving the approach, by collecting data in strictly defined conditions of the...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Alain Zwilling

November 1, 1977

Qualitative research on Yorkie

The broad objectives of this research were to obtain detailedinformation about Yorkie, prior to the launch of the newchunky version of CDM in October 1977. 

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1977

Interview-based research

The paper firstly examines the role of the interviewer - the traditional means of data collection - in market and social research. It suggests that there are areas in which our field forces have a constructive and active function in our work,...

Catalogue: Seminar 1977: Ways And New Ways Of Data Collection

Author: Michael Warren

November 1, 1977

Rowntree's jelly Speakeasy

'Speakeasy' has been on Trident television during the summer of 1977. The objectives of this researchwere: 1. To examine attitudes to Jellies, andthe brand imagery of Rowntrees especiallyversus Own Label jellies; 2. To explore recall of 'Speakeasy',...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1977

Qualitative research into Britvic advertising

Prior to putting on air two new commercials formixers and fruit juices ("Tie" and "Swotting") inwhich Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith andto his role. For this purpose, it was proposed...

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

November 1, 1977