Abstract:

Prior to putting on air two new commercials for mixers and fruit juices ("Tie" and "Swotting") in which Keith Smith figures as the Britvic presenter, Britvic wished to assess response to Keith Smith and to his role. For this purpose, it was proposed to use the old Rush Commercial, the White Grape commercial (in which Keith Smith figures more prominently) and two storyboards for the new commercials. In addition to evaluating the role of Keith Smith, this research was intended to measure awareness and understanding of the House of Britvic (as opposed to merely Britvic Fruit juices).