Data collection approaches for old and new research techniques
Abstract:
In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in some areas has changed with the result that better ways of collecting data have come about; 2. New research techniques have been established that require their own particular data collection devices.
Research Papers
Pricing new products at better value for money
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
June 15, 1982
Research Papers
Dynamic segmentation
Catalogue: Seminar 1994: Building Successful Brands
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson
Company: Burke, Inc.
June 15, 1994
