In recent years a number of new data collection approaches have emerged. These include quite new questioning formats as well as modifications to established data collection practices. These developments have occurred because: 1. Research thinking in some areas has changed with the result that better ways of collecting data have come about; 2. New research techniques have been established that require their own particular data collection devices.
Explaining why consumers behave as they do, globally, with implicit models
Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Peter Sampson
September 1, 1999
Pricing new products at better value for money
Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: Jean-Paul Frappa, Yves Marbeau
June 15, 1982
Catalogue: Seminar 1994: Building Successful Brands
Authors: Brian Hooper, Hans-Erik Anderssen, Peter Sampson
Company: Burke, Inc.
June 15, 1994
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