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Research papers

Reflexions on the concept of a general marketing model

Let us consider a firm and assume that it conceives and implements its own advertising. Let us ask what is possible and reasonable to expect of the media executive. Let us then ask the same question of the advertising executive and try to define in...

Catalogue: The European Marketing Research Review 1969
Author: Patrice Bertier
August 1, 1969
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Citation

Bertier, P. (1969a, August 01). Reflexions on the concept of a general marketing model. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/reflexions-on-the-concept-of-a-general-marketing-model


Research papers

Quantitative market research

When formulating any kind of market research, many phases need to be programmed. First of all one must set the objectives of the research and from these will immediately spring the problem of selecting the sample. This will be followed by the...

Catalogue: The European Marketing Research Review 1969
Author: Mario Nevegna
August 1, 1969
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Citation

Nevegna, M. (1969a, August 01). Quantitative market research. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/quantitative-market-research


Research papers

The use of consumers panels for media selection

For the purpose of selecting the media for an advertising campaign designed to reach consumers, advertising men in France have hitherto had at their disposal information coming from two types of source wholly independent the one from the other : 1....

Catalogue: The European Marketing Research Review 1969
Author: Jean Bigant
August 1, 1969
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Citation

Bigant, J. (1969a, August 01). The use of consumers panels for media selection. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-use-of-consumers-panels-for-media-selection


Research papers

The question of requisite random test evaluation in written surveys

Following a series of investigations undertaken into the methods of written surveys by the authors, this argument can be viewed as correct only up to a certain point. When written surveys are entailed , the requisite degree of evaluation is dependent...

Catalogue: The European Marketing Research Review 1969
Authors: K. M. Bolte, H. J. Richter
August 1, 1969
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Citation

Bolte and Richter (1969a, August 01). The question of requisite random test evaluation in written surveys. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/the-question-of-requisite-random-test-evaluation-in-written-surveys


Research papers

Provo as a mass movement

We will primarily have to go into the thinking models and patterns of PROVO and the campaigns that arose around PROVO, and those that were instigated by PROVO or constituted a response to PROVO. In view of the nature of the PROVO movement, it is...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Leopold van Ravesteijn
June 15, 1969
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Citation

van Ravesteijn, L. (1969a, June 15). Provo as a mass movement. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/provo-as-a-mass-movement


Research papers

Negro and white attitudes towards problems and progress in race relations in the United States

Considerable research is being conducted in the United States directed toward obtaining a better understanding of Negro and white attitudes towards problems and progress in race relations in America, Opinion Research Corporation has conducted a...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Robert M. Worcester
June 15, 1969
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Citation

Worcester, R. M. (1969a, June 15). Negro and white attitudes towards problems and progress in race relations in the United States. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/negro-and-white-attitudes-towards-problems-and-progress-in-race-relations-in-the-united-states


Research papers

Broadscale projection methods from test marketing data

The present paper is one of a series of reports by the authors on empirical research which has been conducted by the authors since 1967 into the problems of introducing new products. A survey of contemporary practice has highlighted the areas which...

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Roy Hayhurst, Gordon S.C. Wills
June 15, 1969
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Citation

Hayhurst and Wills (1969a, June 15). Broadscale projection methods from test marketing data. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/broadscale-projection-methods-from-test-marketing-data


Research papers

An industrial marketing problem pricing of products for substitution

Pricing methods for industrial products are sometimes (as in France for instance) less sophisticated than methods used for pricing consumer goods. There are a number of reasons for this difference, one of which is the specificity of each industrial...

Catalogue: ESOMAR/WAPOR Congress 1969
Author: Pierre Jourdan
June 15, 1969
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Citation

Jourdan, P. (1969a, June 15). An industrial marketing problem pricing of products for substitution. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/an-industrial-marketing-problem-pricing-of-products-for-substitution


Research papers

Passive learning from television

The purpose of this paper is to identify some of the differences between passive and active learning, and to suggest some implications for education and for television.

Catalogue: ESOMAR/WAPOR Congress 1969
Authors: Herbert E. Krugman, Eugene L. Hartley
June 15, 1969
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Citation

Krugman and Hartley (1969a, June 15). Passive learning from television. ANA - ESOMAR. Retrieved June 14, 2025, from


https://ana.esomar.org/documents/passive-learning-from-television