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Research papers

Market research challenges in emerging economies

The challenge of market research is perhaps greatest in countries where it becomes nearly impossible to complete any daily polls due to conditions of social inequality, violence as an historical constant and inefficient transportation and...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Catalina Mejia Rozo, Helga Mora Santamaría
Company: YanHaas S.A.
September 13, 2012
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Citation

Rozo and Santamaría (2012a, September 13). Market research challenges in emerging economies. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/market-research-challenges-in-emerging-economies


Research papers

Beneath the surface

Two questions periodically arise in our industry: how do brands really grow and why don't the best always win? Every time our industry thinks that we have the answers nailed down, someone comes along and undermines the collective consensus. We are...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr
Company: KANTAR TNS Malaysia
September 13, 2012
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Citation

Findlay, Michael and Hofmeyr (2012a, September 13). Beneath the surface. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/beneath-the-surface


Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
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Citation

Eggers and Puleston (2012a, September 13). Dimensions of online survey data quality. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/dimensions-of-online-survey-data-quality


Research papers

Focus on the flow of enthusiasm

Superpromoters are clients who share their enthusiasm about particular products, brands and companies and influence other people by doing so. The theory urges companies to focus more on the enthusiasm of these customers. In 2011, Blauw conducted a...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Rijn Vogelaar, Arne van de Wijdeven
Companies: Philips International, Blauw Research
September 13, 2012
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Citation

Vogelaar and van de Wijdeven (2012a, September 13). Focus on the flow of enthusiasm. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/focus-on-the-flow-of-enthusiasm


Research papers

Research without borders

Our role is to shape decision-making. In large multinationals, the global structure of the marketing organization largely determines whom we get to influence. Evolving structures further complicate or limit our role. However, the researcher is...

Catalogue: Congress 2012: Accelerating Excellence
Authors: C. Frederic John, Liz Moore, Anna Mariano
Companies: MasterCard, Chrysalis Partners
September 13, 2012
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Citation

John, Moore and Mariano (2012a, September 13). Research without borders. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/research-without-borders


Research papers

The history of men's underwear

When you got up this morning did you really think about what specific pair of underwear you put on? Sure, now I am asking you can think of good pragmatic reasons. But have you really thought about why the underwear in your drawer got there. Marketers...

Catalogue: Congress 2012: Accelerating Excellence
Author: Dave McCaughan
September 13, 2012
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Citation

McCaughan, D. (2012a, September 13). The history of men's underwear. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/the-history-of-men-s-underwear


Research papers

Designing the club of tomorrow

The global design project of Heineken, 'Open Design Explorations Edition 1: The Club' invited talented emerging designers from around the world to co-create the club of tomorrow. A three-week Market Research Online Community (MROC) with 120...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Filip De Boeck, Henk Eising, Caroline Van Hoff, Tom De Ruyck
Companies: InSites Consulting, Heineken
September 13, 2012
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Citation

De Boeck, Eising, Van Hoff and De Ruyck (2012a, September 13). Designing the club of tomorrow. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/designing-the-club-of-tomorrow


Research papers

From the bottom of the heart!

Homo sapiens' first attempts at passing information through time took the form of paintings. In India emotions speak louder than words. Words hold less meaning in such a culture and fewer ideas can be communicated or elicited through them alone. If...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Jaisy Desai, Akash Sahu, Michael Sack
Company: Ipsos MRBI
September 13, 2012
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Citation

Desai, Sahu and Sack (2012a, September 13). From the bottom of the heart!. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/from-the-bottom-of-the-heart-


Research papers

Mergers in a changing market research world

Most of us will experience a merger or acquisition at some point in our careers, but many fail to produce the hoped-for benefits. Studies indicate that over half of public acquisitions end up reducing the value of the companies involved. Mergers are...

Catalogue: Congress 2012: Accelerating Excellence
Author: Michael Mitrano
Company: Transition Strategies Corporation
September 13, 2012
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Citation

Mitrano, M. (2012a, September 13). Mergers in a changing market research world. ANA - ESOMAR. Retrieved September 11, 2025, from


https://ana.esomar.org/documents/mergers-in-a-changing-market-research-world